CRM ARTICLE

Mapping Out Success: Project Management Best Practices

SmallBizCRM Staff: May 29th, 2024

 

The Complete Guide to Project Management for Professional Services

Discover how to master project management in the professional services industry. For professionals in this sector, each day can bring new work with new clients. Even with well-defined offerings, there’s often a high degree of customization, making project management a challenging task.

A single mismanaged project can cause your carefully calculated profit margins to vanish while your client relationships and reputation take a serious hit.

The good news is that, with a bit of planning and the right tools, your projects are much more likely to succeed.

In this guide, you’ll learn the essential skills and best practices needed for effective project management in a professional services organization, along with a step-by-step guide to help you get started.

The Challenges of Project Management in Professional Services

In the professional services industry, where projects are often tailored to unique client needs, scope creep is a common challenge. Whether it’s a client asking for ‘just one more’ revision or discovering that you underestimated the work involved, projects can quickly expand beyond their original scope.

Even with a clearly defined and agreed-upon project scope, efficient resource management — including time, personnel, and budget — can feel like a constant juggling act, especially when managing multiple projects simultaneously.

These challenges are compounded by strict time and budget constraints. Clients usually seek the best possible outcome at the lowest possible cost, delivered as quickly as possible.

Delivering the promised level of service while keeping an eye on the timeline and budget can be stressful and, if you’re not careful, compromise the entire project’s quality.

Essential Skills for Effective Project Management

While the challenges are significant, you can still manage your projects successfully with the right skill set. Developing these attributes will put you in a better position to engage with clients and achieve the best outcomes.

1. Communication

Clear and effective communication is the foundation of successful project management. It ensures that all stakeholders, across both the project team and your client’s team, are on the same page. As projects become more intricate and customized, project managers must convey complex ideas clearly and concisely.

This often involves having difficult conversations with your clients, especially when dealing with unexpected challenges or unrealistic expectations.

By scheduling regular project updates and using collaborative tools to keep everyone informed, you can minimize disruptions and manage expectations more effectively.

2. Time Management

Tight deadlines are a normal part of life in a professional services firm. Effective time management ensures that you deliver your projects on time, allocate your resources efficiently, and manage your priorities properly.

The first step to managing your time is understanding how much of it you need. If every project timeline starts as guesswork, it shouldn’t be a surprise if things take longer than expected.

The right tools can be a huge help. Time-tracking apps will help you see exactly how long tasks typically take, while project management tools can help with scheduling and tracking your team’s capacity.

3. Financial Management

Even if you manage to deliver every project ahead of schedule, it won’t benefit your business if you’re constantly going over budget. To meet client expectations and stay profitable, you need to manage your financial resources effectively.

As with managing your time, financial management starts with understanding your current situation. If you don’t already have a budget plan, start now. Track your day-to-day costs along with your cash flow.

By regularly reviewing your finances and making necessary adjustments, you can keep your clients happy while ensuring your projects remain financially viable.

4. Flexibility

For time and financial management, planning is key. However, as anyone who’s ever worked on a project will tell you, things rarely go exactly as planned. The ability to quickly identify problems, think critically, and devise effective solutions is crucial in keeping your projects on track.

In professional services, this might involve identifying bottlenecks in project workflows, resolving client concerns effectively, or adapting project plans to accommodate new information.

While it’s important to identify potential risks and develop strategies to mitigate them, it’s equally important for a project manager to stay agile and adjust those strategies based on project feedback or external changes.

Project Management Tools and Software Recommendations

Your project management skills will be most effective when supported by the right technology. Here are some of our favorite project management tools for professional services.

Task Management Tools

Task management software enables you to break down big projects into manageable pieces. By providing a comprehensive view of your project progress, you ensure everything keeps moving smoothly and is completed on time.

Top task management tools:

  • Capsule: A user-friendly CRM with comprehensive project management features.
  • Asana: is a work management platform with resource controls and dashboards.
  • Trello: Uses a Kanban board approach to visualize projects and tasks.

Collaboration Platforms

Effective teamwork is key to a successful project. Collaboration platforms enable seamless communication among team members, clients, and other stakeholders. These tools ensure everyone stays informed and engaged with the project from start to finish.

Top collaboration tools:

  • Slack: is an asynchronous communication platform with group messaging and file sharing.
  • Microsoft 365: is a collection of productivity tools, including chat and video meetings.
  • Zoom: Video conferencing with AI summaries, shared whiteboards, and additional app integrations.

Document Management Systems

Even the smallest projects can generate a mountain of paperwork. Document management software organizes and secures your project documents, making them easily accessible to the relevant team members.

Top document management systems:

  • Microsoft SharePoint: Integrates with Microsoft 365 for efficient storage and sharing of documents.
  • Google Drive: Document and general file sharing for Google Workspace users.
  • PandaDoc: Focused on document creation, tracking, and approval.

Time-tracking software

If you’ve ever reached the end of the day and wondered where all those hours went, it’s time to start tracking them. Time-tracking software shows you where you and your team are spending your time, helping you manage workloads, improve productivity, and ensure accurate billing.

Top time tracking software:

  • Toggl: Straightforward time tracking with project reporting features.
  • Clockify: Free time tracking with timesheets and automatic activity tracking.
  • Harvest: Combines time tracking with invoicing and expense tracking.

Customer Relationship Management Systems

Whatever type of project you’re working on, your relationships with stakeholders are critical. The right customer relationship management (CRM) software helps you track and manage those relationships throughout the project lifecycle, from initial contact through to project completion and beyond.

The best project management CRMs come with many of the important features needed for a successful project outcome. For example, Capsule CRM helps professional service businesses with:

  • Improved task management and record-keeping.
  • Collaboration tools for both clients and team members.
  • Efficient document management.
  • Integrations with time-tracking apps.
  • Real-time project visibility.

Capsule offers dashboards and reports for measuring project performance, along with a robust mobile app to keep your team connected wherever they are. It also integrates with your other favorite apps, connecting your software and sharing information for maximum efficiency.

By having your contacts, opportunities, and projects all in the same platform, it’s far easier to keep track of the different moving pieces and deliver a successful outcome that delights your clients.

Best Practices for Project Management in Professional Services

With the right skills and software, you’ll be in a much better position to handle any projects that come your way. The following best practices will help you take your project management to the next level.

Start with the End in Mind

Before you start work on any project, have a plan in place for how that project will proceed, including how it’ll end.

A clear definition of your project scope and objectives ensures that all stakeholders have a shared understanding of what the project aims to achieve, the deliverables, timelines, and success criteria. Keeping the end goal in mind helps you set deadlines and allocate resources more effectively, reducing the risk of scope creep and misaligned expectations.

During the project initiation phase, define the key phases and their respective end dates in your chosen project management tool, making sure it’s accessible to all project stakeholders.

Regular Check-Ins

Projects require close and ongoing attention to reach a successful outcome. It’s easy to get caught up in the work itself, but make time to regularly review the project’s progress. Have you allocated enough resources? Are you on target to reach your planned milestones? Have any changes affected your future progress?

Regular check-ins ensure that the project stays on track, issues are identified early, and necessary adjustments are made promptly. It keeps the team aligned on project goals, responsibilities, and deadlines.

By staying agile and ready to adapt project plans in response to feedback or changes, you can ensure you’re still working on the most important tasks and that the project remains aligned with your client’s needs and expectations.

Can This Be Automated?

Each project comprises multiple tasks and subtasks, so even the simplest project can feel overwhelming. Automation can lighten the load, streamlining repetitive tasks and freeing up team members to focus on more critical aspects of the project.

Identify repetitive tasks within your project management process. For example, Capsule’s Growth plan offers automation for updating task statuses, sending templated emails to clients, and more.

Should This Be Automated?

While it makes sense to automate menial and repetitive tasks, that doesn’t mean every single part of the project should be automated. To deliver the best outcomes, you need to know where the human touch is most beneficial.

“Workflow automations are great because they standardize your admin,” explains Keith Weir, Customer Success Team Lead at Capsule. “But sometimes people want everything automated. They’ll create loads of automated projects, and then they can’t keep on top of them all. You still want to be on top of the work that you’re generating and take responsibility for it.”

Knowing when to automate and when to retain human oversight prevents the loss of personal engagement and ensures your projects always deliver a quality result.

Getting Started with Better Project Management

Having reviewed the skills, tools, and best practices, it’s now time to get started. Use the following steps to ensure you’ve covered all the essential elements and have everything you need to deliver successful projects consistently.

Step 1: Define Your Project Scope and Objectives

Start by identifying the project’s goals, deliverables, and success criteria. Work with your client to clarify the project scope, understanding what is included and what’s out of bounds.

Try to be as detailed as possible, then confirm those details with the client to reduce the chance of any confusion as the project progresses. Involve your team in this step so they can provide feedback on whether the scope is realistic and point out any potential issues before kickoff.

Step 2: Establish a Project Plan

Break down the project into manageable tasks and subtasks. Assign these tasks to team members based on their skills and capacities. Having a clearly defined timeline is crucial, so set relevant milestones and deadlines for each phase of the project.

Finding the right balance in breaking down tasks is essential. Ensure there’s no ambiguity, but avoid creating too many subtasks that can be overwhelming and lead to micromanagement. Collaborate with your team to confirm they understand the purpose behind each task and the ultimate goal.

Step 3: Monitor and Control Project Progress

Once the project is underway, schedule regular check-ins and status updates to monitor progress against your project plan. Adjust the plan as necessary in response to challenges, scope changes, or stakeholder feedback.

Use project management software to track task completion, resource allocation, and progress relative to your timeline. Customize your view to get a comprehensive understanding of your progress, switching between task lists and Kanban-style boards as needed.

Step 4: Maintain Effective Communication

Ensure clear communication channels for team collaboration, stakeholder updates, and issue resolution. Encourage open and honest communication within the team to address obstacles promptly and keep clients and stakeholders informed about progress, decisions, and changes.

Automation can greatly assist in this area, automatically notifying key stakeholders when certain actions occur, such as when the project enters a new stage or the status changes.

Step 5: Close the Project and Reflect

Once the project is completed, it’s time to celebrate! However, the work isn’t over just yet. After the project deliverables are approved by the client, formally close the project and organize a post-project review with your team.

Use this meeting to discuss what went well and what could be improved. Document any insights and feedback to enhance future projects.

Professional Projects for Professional Services

Getting started with project management in professional services involves careful planning, effective communication, and continuous learning. By following these steps, you can establish a strong foundation for managing professional services projects successfully and delivering value to your clients.

Remember, the goal of project management isn’t just to go through as many projects as quickly as possible. You want to delight your clients, exceed their expectations, and foster long-term relationships that lead to business growth.

Discover more about how a CRM can help your firm manage current and future projects. Enjoy Capsule’s free starter package or start a 14-day free trial to see how Capsule’s features can help you save time and deliver outstanding projects.