What Popular Reports to Expect from Your Small Business CRM?

SmallBizCRM Staff – January 13th 2024

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According to a recent survey, 90% of businesses fail within the first 3 years. This is undoubtedly a harsh reality, but it’s also proof that all businesses need constant monitoring and support to grow and succeed. To stay on top of your game and ensure you don’t fall behind any competitor, you need an effective CRM system. However, not all CRM systems are created equal and some are better suited than others for different types of businesses. Below we outline what type of business you should invest in a particular CRM system for to help you take your company to the next level.

What makes a great CRM system?

First, we’ll start with a brief explanation of why a CRM system is so essential for today’s businesses. In the digital age, having an efficient CRM system is the key to success on so many levels. CRM systems help businesses find their ideal customers and convert them into loyal customers. They help sales teams prospect new leads, manage their pipeline, and forecast sales. They also enable marketing teams to analyze and optimize campaigns to boost ROI. And finally, they enable customer service teams to manage their customers and resolve any issues they may have as quickly as possible.

Customer Feedback & Importance of Data

It is important that any CRM system you choose should be integrated with a customer feedback service. This way, you can easily collect feedback about your product/service and improve the quality of your product/service. Moreover, CRM systems that provide customer feedback services allow you to collect and track customer feedback, including product/service issues, to help you make adjustments to your product/service.

Good for Small Businesses (Under 100 Employees)

If you have under 100 employees, then you don’t need to invest heavily in a CRM system. Instead, we recommend that you consult with a CRM system expert to help you set up a basic CRM system that’s easy to use and maintain. For instance, one of the best CRM systems for small businesses is Salesforce. With a basic plan, you can manage customers, leads, activities, and opportunities in one place. Plus, with the Sales Cloud, you get powerful tools like Hub, Trail, and Lightning.

Bad for Small Businesses (Under 100 Employees)

If you have under 100 employees, we recommend that you look into an effective CRM system that’s easy to use and maintain. For example, you can use Mixmax to manage your leads, customers, and contacts. It also lets you create automated emails and track engagement data to improve your communications.

Good for Medium-Sized Companies (100 – 500 Employees)

If you have between 100 and 500 employees, then you’ll benefit from using a more advanced CRM system. These systems offer robust features, comprehensive reporting, and scalability to help your business grow. For example, Salesforce offers a CRM solution that’s designed for medium-sized businesses with over 500 employees. With Sales Cloud, you can manage your pipeline, manage your customers, track their activity, and analyze the data.

Bad for Medium-Sized Companies (100 – 500 Employees)

If you have a medium-sized business with over 500 employees, then we recommend that you look into a more robust CRM system. These systems offer robust features, comprehensive reporting, and scalability to help your business grow. For example, Salesforce offers a CRM solution that’s designed for medium-sized businesses with over 500 employees. With Sales Cloud, you can manage your pipeline, manage your customers, track their activity, and analyze the data.

Conclusion

When deciding which CRM system is right for your business, consider the size of your team, the type of products/services you offer, and how efficient you need your CRM system to be. If you have under 100 employees, we recommend that you look into an effective CRM system that’s easy to use and maintain. If you have between 100 and 500 employees, then we recommend that you look into a more robust CRM system. And finally, if you have over 500 employees, we recommend that you look into a CRM system that’s more advanced.