"Small business owners, if all you think about is lead management, then this is Nirvana!"

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Updated : 9th September 2020
  • Product Features
  • Activity Tracking
  • Calendar/Reminder System
  • Cold Calling Script Generator
  • Lead Capturing Tools
  • Lead Distribution
  • Lead Nurturing
  • Lead Segmentation
  • Lead Tracking
  • Pipeline Management
  • Prospecting Tools
  • Sales Reporting

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As a small business owner, chances are you and your sales team are trying to utilize every precious minute selling. But more importantly, you are trying to not just sell but convert the lead into a frequent customer. As simple as this can be, most of the CRMs out there focus more on providing a full-fledged CRM solution that, quite honestly, the sales guy hates to use. The reasons are many. Topping the list is the fact that the extra paperwork acts as a diversion from the most important task of the day—to sell to a customer and convert that customer into a regular. from the company You Don’t Need a CRM! focuses on this painful point and offers a web-based pure lead management software that removes the pain of paperwork and instead provides a platform of managing leads in the most basic, diversion-free way. According to the company, this tool is a match for small businesses with 1 to 200 employees seeking a “proactive sales approach to turning leads into deals”. While the simple, user interface is a strong starting point for the tool, the ease of lead creation has certainly upped the ante for many of its competitors. But more on that a little later.

Getting Started:

Their website starts off with huge screenshots to have an overview of its easy pipeline management on the desktop version and a simple lead page on mobile version. That’s good news to us as we are a big sucker for screenshots and getting the feel of the actual thing. A simple layout and to-the-point content made us comfortable. The 15 or 30-day trial was a simple step with the option to register via email. They offered us two ways to access the free trial. Either we share the sign-up page on one of the social media channels, or email them to explain for which project we want to use this software. Finally, a company that takes lead generation seriously! Soon enough, we were emailed about the sign-up. They sent follow-up emails every day asking if all is working well and with main features recommendation to test. A big plus in our book as this speaks volumes about their support system.

When we finally logged on to the system we were greeted with just one page:  Sales Pipelines and a quick and dynamic user guide to create first leads manually. Yes, that’s correct. No accounts, contacts, or other paraphernalia. If you are serious about managing your leads, there is no better place to be.

Lead Management:

So far, so good. The company seems to have clarity in what they want to offer and that is lead management in the simplest way possible. There are many ways one can create a lead in This includes manual creation, a contact list via an Excel/CSV import, scanning a business card, web forms, Linkedin with the Lead-Clipper and via email.

Lead Distribution

As a value-add, you can input the probability with an estimated closing date of the deal as well and, if you need, you can add extra number & percentage fields.

Uploading a business card to create a lead can be a boon if your sales guy is on the field at most times. The photo was taken using an iPhone or Android and uploaded using the mobile application, not the app. It took approximately thirty seconds from the time the business card was uploaded. The system was able to match every field on the business card to accuracy and was ready to edit it as per required notes. You can also view the business card as an attachment to the lead. Cannot be easier. I consider this a big plus for any tool.

Watch this video to see it happening live:

Business cards can also be scanned and included in an email. This email, when sent to the assigned email address by (xyz@add.nocrmleadalead.iocom) will create them in the tool as leads. This is especially useful when you have multiple cards to be uploaded. You can send up to ten business cards at one time.

But if you are importing contacts from an existing excel spreadsheet, you have to go through a roundabout way which doesn’t make sense. Despite being well-integrated with Excel, they do not allow the user to upload the leads or customers from an Excel sheet but from just a CSV-file.

The way they do it is called “Prospecting File” in the tools. A “Prospecting File” essentially means using the Excel features provided by to create the contact or prospect list and collect data or as before you are ready to convert them in a lead. If you are working from scratch, it is a good rough pad to use. However, if you already have the list ready to be uploaded as leads, you first have to do a lead Import. Unfortunately, we could not find how to convert the list to prospects into leads in bulk. If it’s not intuitive enough, it’s a minus point.

You can also assign the leads to anyone when converting them.

Along with this, you have the option of importing your Google contacts as well. This is great as half of the world seems to be on Gmail, and chances are your business has bought the affordable Google business app.

As a side note to assigning leads, any unassigned leads are stored under the tab of “Unassigned Leads”. This is especially useful for leads coming in from website sign up forms. The drawback is that you cannot auto-assign web-to-leads. They need to be manually assigned from the “Unassigned Leads” tab.

Task Management

Task management is an inherent skill of a sales rep but a good tool ensures the skill is exploited. Therefore, a CRM which a sales rep uses to track sales is expected to have a task management tool that works. Unfortunately, a lot of CRMs complicate the process of simple “To-Do” lists with cumbersome interfaces, multiple clicks and too many fields to fill up. seems to have simplified it enough to delight users.

Every lead created is automatically grouped under the “To-Do” list until you put in a reminder for the next action. As soon as a reminder is added, it is grouped under the bucket “Standby”.

The lead can then be moved to the next stages right from the reminder pop-up. There are a lot of other default buckets that can act as useful organizers. For example, “Alive” (Todo+Standby) indicates active leads to be chased upon while “Closed”

(Won+Lost+Cancelled) stands for converted or lost leads. You can refer to it on the left sidebar.

Email Management

As touched upon briefly in lead management, syncs your emails for two major purposes: One, to create new leads. Two, to sync conversations with your leads.

When you create a new account via this tool, it assigns a custom email address to you which looks something like this: (for creating leads) and (for tracking conversations). Whenever a new lead needs to be created, simply email with the subject as the Lead title.

However, if you want to track conversations with your lead that are being conducted through your inbox, you need to bcc the “bcc” address assigned to you. The tool matches the recipient email address to the lead and adds up the conversation as a comment to the lead. Hassle-free, all your rep needs to do is remember to “bcc”. If the tool is unable to recognize the right lead, it lands in the folder “Pending bcc Emails” from where you can manually assign it to the right lead.


While the lead creation and sales process was a delight to use, a lot remains to be desired for reports.

Clubbed under the tab “Statistics”, offers seven default reports – Company and Team performance, Team’s activity, Pipeline performance, Forecast, Lead Performance and even Analysis per prospecting list. They can be viewed graphically and tabularly while viewing by user or date and more filters according the reporting. The dates on the reports can be adjusted for viewing.

Admin Panel

Simple to use, the admin panel offers the capabilities to customize your sales process, choose the general settings of the account, manage users and teams.

There are five major customization options: Default fields for prospects and leads, Sales pipelines, Categories and Tags to segment your leads, predefined activities and its results, post-sales process

Account Set Up

This includes language, currency, privacy,time zone, privacy and permissions settings which includes a lot of specific options, lead and prospecting list assignment, and more extra features.

Default Fields for Leads

This is where you can define the various lead details your business wishes to capture. It is simple to add new fields. You can create fields for customer folders, a folder that includes several leads from the same client.

Sales Steps

This is where you define your sales flow. While the default is Incoming, In-Touch, and Closed, you can customize it to match your business workflow. We think it would be great if the “Create a new pipeline” buttons were more uniformly placed for increased intuitiveness.

“Manage” and “Connect” features follow the simplicity that the tool has offered, and is child’s play to work with. User Management is clubbed under “Manage” in the admin panel. User creation has basic fields to fill in and can be created in seconds. Multiple users can also be created by inputting multiple email addresses.

But it doesn’t offer the capability of defining multiple profiles for users and creating teams. noCRM offers different roles : Admin, Manager of a team and basic user.


Well, that completes the tour of the tool. If you are not quite convinced, the pricing might please you. The tool is competitively priced between $12 or $22 per user per month with no contract. Or you can choose for a billed yearly and you get around 2 free months. You can find more information on pricing by visiting here


If your day is all about leads, follow-ups, tasks, and a calendar, then this tool might serve your needs perfectly. If you are crazy about reports, this is definitely not the tool for you (which means they lose 0.5 points). However, any small business owner appreciates the need for one less thing to worry about. They crave simplicity in tools they use. They look for tools that work for them without weighing them down with jargon and data-fields. They seek tools that don’t break their bank even before cash flow begins. delivers a perfect, hassle-free match for the small business owner with its focus on lead management. We rate it 4 out of 5.

In Summary


  • Diversion-free lead management
  • Simple and intuitive interface
  • User-friendly and effective task management
  • Multiple lead creation options including business card upload and import
  • Affordable and unique pricing model (Adaptative pricing)
  • Perfect for small businesses with minimal backend processes
  • Easy to set up and use the admin panel


  • Weak reporting feature
  • Roundabout way of contact upload from spreadsheet – takes longer than required
  • No view and data security layers
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