CRM CASE STUDY

A CRM for WOOCommerce – Metrilo – WowTea

Intro

For 5 years Wow Tea has been helping women achieve their dream weight. It’s through this work that they finally nailed the perfect blend of premium ingredients that make the body burn calories non-stop throughout the day. Read on to find out how they turned around retention rate thanks to customer behavior segmentation and personalized emails and doubled their income.

Challenge

  • Acquisition brought in mainly one-time buyers because the product is trendy.
  • There was a big summer drop in sales and the company knew they had to fight seasonality.
  • Being unable to make customers come back and buy again, they were losing a lot of money.
  • Sales data was everywhere and it was hard to take concrete actions.




Solution

  • WowTea discovered Metrilo, which put all their sales and customer data together in one place.
  • They looked into customer behavior and came up with different offers to engage different customer segments.
  • Then, they started sending personalized emails to people in order to get them back.
  • Now, WowTea uses customer segmentation by behavior for every marketing campaign.

Result

  • The team was surprised how many customers came back after a single win-back email sent.
  • Customer experience improved as people feel special thanks to the personal touch in the emails.
  • In 6 months, WowTea doubled their customer retention rate.
  • This, of course, led to doubling their revenue.

Emil Tzolov – CEO & Founder of WowTea shares his experience during the first 6 months of using Metrilo.

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