CRM Case Studies for the Travel & Tourism Industry

Read our case study below, but you can also consider these CRMs that are being successfully used by Travel & Tourism Industries.

DigiMapps Drives Team Productivity and Monthly Sales with Zendesk Sell (Base CRM) + Paycove

About the Company

DigiMapps provides digital destination guides and concierge services for luxury hotels. DigiMapps’ mission is to serve as the premier travel media site, where travellers  can discover the best flights and hotels, as well as learn about local dining, shopping and more.

The Challenge

Dissatisfied with its current sales platform, DigiMapps realized that its sales reps needed an easier process to log and manage their calls, while managers required a better way to monitor activities. “We were also wasting a lot of time manually creating invoices, and knew that there had to be a faster and more efficient way to help close out our sales cycles,” says Mark Misiak, Head of Sales at DigiMapps.

The Solution

After exploring Base’s customer reviews and activity tracking capabilities, DigiMapps quickly made the decision to switch from its existing CRM to Base’s all-in-one sales platform. Now, all rep communication is managed through Base. Reps’ calls are automatically logged, recorded and attached to the appropriate lead, contact or deal in Base, while call outcomes and notes can be added with just a couple clicks.

DigiMapps’ team also heavily utilizes Base’s reporting capabilities. Reps can access call and email activity reports to track progress against their goals in real-time, while managers use these reports to ensure rep productivity. To measure how team activities are impacting sales growth, as well as spot potential roadblocks and coaching opportunities, Mark also turns to Base’s sales funnel, deal loss reasons and pipeline development reports.

Just a few months later, DigiMapps decided to replace its manual invoicing system with Paycove, an automated invoicing and payment processing solution. Through a seamless integration, Paycove is able to auto-generate contracts using information pulled directly from Base once a deal is pushed to the invoicing stage of the sales pipeline. Invoices are automatically sent to the appropriate contact, processed in Stripe and then moved to a “close/won” pipeline stage in Base.

The Results

Now that reps are able to effortlessly log calls and monitor progress toward both individual and team activity goals, DigiMapps has seen productivity skyrocket. The number of calls that reps are able to make on a monthly basis increased 4x in just three months after implementing Base. “Base reporting makes it possible to keep reps pacing to hit their activity metrics,” says Mark.

DigiMapps’ increase in productivity and focus on coaching resulted in a 175% boost in monthly sales growth. “Not only are reps making more dials,” tells Mark, “but because we are able to listen to their recorded calls in Base and offer strategic coaching, the effectiveness of these calls has also improved, and you can see that in our sales numbers.”

Due to this increase in sales growth, DigiMapps also saw an influx in the number of invoices that it needed to process on a daily basis, causing a significant backlog. Thankfully, with the Base and Paycove integration, Mark no longer has to create these invoices from scratch.

“I personally save about 2.5 hours each week thanks to the Base and Paycove integration,” says Mark. “Paycove’s automated invoicing capabilities have also reduced the average number of days that our invoices remain open by 60%. So not only do I save time, but we also get our money faster.”

Success Made with Zendesk Sell (Base Solutions)

These solutions help DigiMapps take their sales to the next level faster than ever.

If this case study of Base CRM being successfully applied in the Travel & Tourism Industry resonates with you, you can research further by either visiting our in-depth review, or going direct to their website:


If this case study of Sell CRM being successfully applied in the Financial Services Industry resonates with you, you can research further by either visiting our in-depth review, or going direct to their website: