CRM Reading Lounge

Browse The Library For Essential CRM Reading Material

Find all your CRM, Sales, Marketing and related articles and eBooks here. Read informative, inspiring, thought-provoking articles, ebooks and guides to help you with your CRM initiative, increase sales, improve service and run your business effectively and profitably.

So kick off your shoes, put your feet up and have a browse.


CRM Magazine Rack

  • CRM2Day. News on CRM companies.
  • CRM Buyer. Helpful information for companies interested in larger CRM systems.

CRM & General Articles

Additional CRM Resources

  • CustomerThink. Founded by Bob Thompson, this is one of the longest standing, definitive corporate CRM sites.
  • Peppers & Rogers Group. This dynamic duo wrote the book on 1 to 1 Marketing. Corporate stuff. Borrow from their strategies and best practises and apply them to your small business CRM applications.
  • Bitpipe. Resource for CRM related white papers and more.

Useful Documents

Additional CRM Articles

CRM 101

  • Your CRM 101 Primer To Selecting & Implementing Small Business CRM Solutions. What is a CRM? What CRM is going to work for you?
  • Managing CRM Presentations. Here are a few tips to help you get the most out of the CRM presentation: