We Interview amoCRM

What inspired amoCRM to compete in the CRM market.

What inspired you to compete in the CRM industry? (Feel free to discuss your company’s evolution)

Back when we started in CRM business, most solutions were either too clunky or too overpriced. Sometimes both. Our vision for amoCRM (inside solution for our own salespeople, at first) was and still is based on simplified UI, sales-centered functionality and a lower price bracket aimed for small businesses and entrepreneurs at the beginning of their way up. We want salespeople to focus on sales only, and be comfortable with using a CRM. It’s an essential tool for most businesses, after all.

What does your CRM do? What problem/s are you solving for sales and/or marketing organizations?

Lead capture (forms, messenger chatbots, tons of integrations), lead management (customizable pipelines/funnels, lead/prospect cards), automation (getting rid of repetitive tasks at the very core), analytics (sales dashboards, customer satisfaction, forecasts, etc), among the main features.

What is your main differentiator/USP? (If you had the CEO of a key prospect in a lift as your captive audience for one minute, what would be your elevator pitch?)

The main focus right now is advancing messengers as an efficient sales communication channel, which our system excels at. We combine the functionality of a unified inbox (chats, calls, emails – all done through the same browser tab) and a wide array of CRM capabilities. Since messenger sales and marketing are on a huge surge right now, we offer a system that is specifically built to handle everything involved through this kind of a communication channel. So far, we’re the only ones to have this kind of a technological combo (at affordable rates, too).

Describe briefly how your best client benefits from using your CRM solution.

amoCRM is chiefly a huge time saver. Less hassle for the sales teams, all communication in the same place, sales/marketing through messengers is easy-peasy. And we’re a cloud solution, meaning no database loss in case of an office fire.

Describe briefly how your best client benefits from using your CRM solution.

amoCRM is chiefly a huge time saver. Less hassle for the sales teams, all communication in the same place, sales/marketing through messengers is easy-peasy. And we’re a cloud solution, meaning no database loss in case of an office fire.

Customer attrition/churn is expensive for both yourselves and customers. Describe your unique management approach to minimize this. (You might want to discuss your particular customer evaluation process, on-boarding process, training, growth management for adding new CRM users etc..)

We reduce churn by providing timely and effective support. Onboarding of new users is always done for free. Our key account managers constantly learn new insights into the B2B and B2C markets to help our customers use our system better. All it takes is to show our customers how they can solve problems with our CRM, and that’s usually all it takes. We also generate relevant content and post it on several social media platforms. The rest is on a case-by-case basis.

Who are your ideal type of customers/industries, and conversely, what sort of entities would your CRM not appeal to? (No CRM is everything to everybody, of course! You might not desire clients in certain industries, size etc )

We love customers in B2B space that utilize a subscription-based business model. That’s usually other SaaS companies, but sometimes also insurance companies, ad agencies, and others. We have everything in place to support this sort of sales process within the CRM. We also absolutely love small B2C startups, as usually those are led by extremely small teams, and our system can take boatloads of time and effort off their shoulders with the use of automation. While we have a range of client company sizes (small to enterprise), small business owners make the most of our client base.

As for the companies that wouldn’t like amoCRM…these usually look either for something extremely niche or an enterprise solution. It’s important to understand that our CRM is focused on sales activities for small businesses.

What top three questions would you advise a company shopping for a CRM ask of a prospective vendor?

  • How do you provide onboarding and eventual support? Is it for free?
  • What integrations do you have and how easy it is to connect the ones we need?
  • How will this CRM solve my team’s particular problems (i.e database import, etc)

What’s the biggest challenge you guys are facing right now either business or technology-wise and how are you addressing it?

The biggest challenge right now is keeping up with our bi-yearly updates. We want to push out new features without introducing any new bugs (consistency is key). This is not easy at all. Sometimes new features that are almost ready but were not tested don’t make it through with the new release and are put on shelf for six more months.

What Awards and/or Honorable Mentions have made you proud?

We have awards from Capterra, G2Crowd, FinancesOnline and some others, but we don’t show them on our website.v