Best CRM Solutions for Automotive Industries/Car Dealerships

Why would someone in the Automotive Industry need a CRM? Despite the industry’s size, there are few CRM software suites tailored specifically to meet the needs of this industry. Dealerships are traditionally extremely conservative in their use of technology, and even the largest and most modern dealer groups boast a tiny fraction of OEM resources and reach a small minority of the customer base. A good CRM, specifically designed for this industry, could drive out bad sales and marketing efforts, assist with customer management and boost profits.

As a car sales business owner, you need a CRM solution that can help you manage your inventory, automate your sales process, and streamline your customer interactions. Here are some important features to look for:

Inventory management:
A good CRM solution for car sales should provide robust inventory management features that allow you to track your inventory, including make, model, year, condition, mileage, and other relevant details. Look for a solution that allows you to easily add and remove vehicles from your inventory and manage your stock levels.

Sales automation:
Automating your sales process can help you save time and reduce manual errors. Look for a CRM solution that provides automated workflows that can help you streamline your sales process, including lead generation, follow-up, and closing deals. This can include automated email and SMS marketing campaigns and follow-up reminders.

Customer management:
Look for a CRM solution that provides robust customer management features that allow you to store and organize customer information, including their name, address, email, phone number, and any notes or other important information about their preferences and needs. Look for solutions that allow you to manage your interactions with customers, including lead tracking, appointment scheduling, and follow-up reminders.

Sales pipeline management:
A good CRM solution for car sales should provide sales pipeline management features that allow you to track your sales pipeline, including lead generation, lead nurturing, and closing deals. Look for a solution that allows you to track your sales opportunities, monitor your sales pipeline, and measure your sales performance.

Marketing automation:
Look for a CRM solution that provides marketing automation features, including email marketing, SMS marketing, and social media integration. This can help you stay in touch with your customers and prospects and keep them informed about your latest car inventory and offers.

Reporting and analytics:
A good CRM solution for car sales should provide reporting and analytics features that allow you to track your performance and identify areas for improvement. Look for a solution that provides customizable reports and dashboards that can help you monitor your sales pipeline, track your revenue, and measure your marketing and sales ROI.

Mobile accessibility:
As a car sales business owner, you may need to access your CRM solution while on the go. Look for a solution that provides mobile accessibility, including a mobile app, that allows you to manage your contacts, schedule appointments, and access your inventory and sales information from anywhere.

Integration with other software:
To streamline your workflow, look for a CRM solution that integrates with other software solutions you use, such as accounting software, email marketing platforms, and car listing platforms.

As a car sales business owner, you deal with sensitive customer and financial information, and it is important to choose a CRM solution that provides robust security features, including data encryption, user authentication, and backup and disaster recovery options.

In summary, when selecting a CRM software for your car sales business, look for a solution that provides robust inventory and customer management features, automated workflows, sales pipeline management, marketing automation, reporting and analytics, mobile accessibility, integration with other software, security, and other features that can help you stay organized and efficient. By selecting a CRM solution that meets these criteria, you can improve your sales process, better manage your inventory, and increase your revenue.


Really Simple Systems


Really Simple Systems is an ideal fit for the automotive industry due to its easy-to-use CRM platform, tailored for small …

Really Simple Systems is an ideal fit for the automotive industry due to its easy-to-use CRM platform, tailored for small to medium-sized businesses. It offers robust contact management, opportunity tracking, and email automation features that allow automotive businesses to streamline their sales and customer service processes. Its cloud-based solution ensures accessibility from anywhere, while its affordability makes it a cost-effective choice for automotive businesses looking to manage their customer relationships efficiently and effectively.

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Capsule CRM


Capsule CRM is well-suited for the automotive industry due to its simple and intuitive interface, comprehensive   …

Capsule CRM is well-suited for the automotive industry due to its simple and intuitive interface, comprehensive contact management features, and easy customization options. Automotive businesses can easily organize and track their contacts, leads, and customers, set reminders for follow-ups, and manage sales pipelines efficiently. Capsule CRM also offers seamless integrations with popular automotive tools, allowing businesses to streamline their sales and marketing processes, enhance customer communication, and boost overall productivity. Its user-friendly design and powerful functionalities make Capsule CRM a smart choice for managing customer relationships in the fast-paced automotive industry.

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4.5 stands out with robust financial tools, encompassing invoicing, expense tracking, and financial … stands out with robust financial tools, encompassing invoicing, expense tracking, and financial reporting. Tailored for automotive companies handling intricate transactions, it streamlines processes, guaranteeing precision and compliance. Integrating financial data seamlessly with customer information offers a unified perspective, empowering businesses to make strategic decisions influencing both their financial performance and customer satisfaction.

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LiveAgent emerges as the automotive industry’s ultimate choice, seamlessly merging technology with the automotive  …

LiveAgent emerges as the automotive industry’s ultimate choice, seamlessly merging technology with the automotive world. With the capability to establish virtual showrooms and provide personalized shopping experiences, LiveAgent empowers automotive businesses to connect with customers like never before. The incorporation of advanced features such as real-time chat and HD video calls revolutionizes the car buying process. Clients can explore vehicles from the comfort of their homes, engage in real-time discussions with knowledgeable representatives, and experience high-definition visualizations of their potential purchases. LiveAgent enables a cutting-edge, immersive approach to automotive sales, enhancing customer satisfaction, streamlining processes, and making it the unequivocal choice for the automotive industry.

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If your CRM is suitable for this industry and you would like to see it here,  please contact us.

If your CRM is suitable for this industry and you would like to see it here,  please contact us.


DealerSocket CRM, a CRM for auto dealerships, has features to manage sales, service and marketing. The sales module offers features that administer fresh ups, phone ups and Internet leads. It can be put to use to oversee “Daily Workplans” of the salesforce to expediate customer buying process. The DealerSocket Marketing module provides a tool that allows communication with all prospects and customers. The database can be built to target prospects and return customers and reduce marketing expenses. DealerSocket’s Marketing Module will help develop a focus on what is working.

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Auto Jockey CRM

Auto Jockey CRM is an automotive CRM management tool offering dealers tools to manage their showroom, internet department and business development centers. Different processes are integrated to allow departments to function seamlessly. Auto Jockey CRM provides customer data capture, manager monitors, automotive DMS integration, Do Not Call Registry validation, and administrative control to the dealership. Auto Jockey CRM provides the tools to capture customer activity and information to evaluate an automotive dealership. Auto Jockey CRM has been designed using scalable enterprise architecture built on the Microsoft.NET platform providing the latest in technological advances.

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Car Sales Organizer Deluxe

Ideal Contact Manager/CRM for the smaller car dealerships, regular car or automotive sales persons. Car Sales Organizer Deluxe is a Car Sales software solution for car dealers, car salespeople. Helps car dealers to organize, catalogue, and manage all your car and customer related information. You can access your auto customer details, keep contact notes, track and manage car sales opportunity, create car sales summaries and client reports. Intuitive and simple to manage your old and new car sales. Includes databases: Car Customer, Car Notes, Car Web Resources. Allows you to create customized car customer management solutions. Pricing starts at $75 with a free trial.

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CarShipIO, a feature rich US auto transport software provider, offers users smart web and mobile tools to run an Auto Carrier business more efficiently while saving time and money. Just enter your trucks and few of your customer records and start saving time right away, while being better organized. With this software system you can avoid regulation compliance problems, generate Invoices and BOLs, manage loads and arrange trips. It also allows you to provide better estimates, send notifications to your customers, find new customers and generate more business. Four pricing plans are available to cover businesses of different sizes and with different needs. The basic starter plan is $19 per month. A free version and free trial are available.

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Started in 1994,, a Dealertrack Technologies Solution, provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to better engage and connect with customers. is the automotive industry’s provider of a streamlined and intuitive solution for managing dealership marketing and operations. was bought out by Dealertrack in 2013.

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DealerMine Inc

DealerMine is a dealership CRM – catering to all of a dealership’s departments. The DealerMine approach to CRM is simple; it believes in building a personalized, one-to-one relationship with customers. With over 15 years in the industry, they are well-known for leveraging dealership’s existing customer relationships to increase their service and sales business. Each of the products are tightly integrated for ease of use and flexibility. By using their Service CRM and Sales CRM, relationships in dealership data can be found. DealerMine helps dealerships add value to and extract value from those relationships over time.

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DealerPeak was founded in 1999 with the goal of providing Automotive Dealerships better technology solutions at lower costs while providing results. DealerPeak solutions include CRM, Desking, Digital Marketing and Transactional Websites that work on a unified Web-based platform.

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Founded in 2004 DEALERS CLOUD provides a complete dealer management system, inventory distribution and Internet marketing services to independent automotive dealerships nationwide. DEALER’S CLOUD provides cloud-based DMS (SaaS), for management, sales, accounting, and marketing.

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Dominion Dealer Solutions

Dominion Dealer Solutions supplies car dealers with a range of tools intended to optimize lead generation, customer retention, and inventory management. Dominion Dealer’s Solutions mission is to help car dealers attract, retain and customers for life using their technology solutions. Through their Progressive Retail Solutions™, car dealers can realize new business efficiencies and marketing tools not available in legacy products on the market today. Their innovative, web-based customer relations (CRM) and dealer management systems (DMS), with actionable intelligence from the Microsoft Dynamics platform are just the start. The DominionCMX platform enables automotive dealers and manufacturers to enhance customer experience, increase revenue and profits, and drive operational efficiencies.

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Founded in 2004 The MenuSys® solution utilizes technology through real-time service contract rating with e-contracting for availability and reliability. They provide sales, finance and service menus along with comprehensive real-time reporting and goal tracking in one complete sales solution. Pricing is available on application from the website.

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SalesEDGE - Optionsoft

SalesEDGE is a web based online lead-management tool. This is a comprehensive customer retention solution that enables a management team to track all points of customer interaction for conversion. The design and functionality makes it easy for your sales force to develop automotive CRM discipline that will profit potential. The creation of detailed plans for each sales team member to maximize customer outreach and sales and business plans that automatically update with real-time performance metrics come with this software. A showroom management menu provides calculation tools for providing quick quotes.

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Siebel Automotive

Siebel Automotive is a front-office automation application specifically designed for the automotive industry. Using Siebel Automotive, manufacturers, importers, distributors, and dealers can respond to the needs of retail and fleet customers by telephone, in person, or over the Web. They can offer customers financing, leasing, and insurance options while customers configure vehicle orders online, at the dealership, or with a fleet sales representative. Siebel Automotive also allows all participants in the factory-to-dealer-to-consumer value chain to collaboratively share information, working together to deliver vehicles to customers, and cooperatively gain a better understanding of customers and their needs.

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Vital Software

Founded in Melbourne, Australia in 2002, Vital Software was established with the release of its flagship product, ContactTracker. Vital Software is a provider of data driven solutions for the automotive industry. Their customers include best of breed OEM, dealer groups, dealership businesses, assistance in the areas of CRM, Lead Distribution, CSI Management, Service and Parts Performance reporting, and more. Our offices are located in Australia and the United Kingdom.

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