Best CRM Solutions for Automotive Industries/Car Dealerships

Why would someone in the Automotive Industry need a CRM? Despite the industry’s size, there are few CRM software suites tailored specifically to meet the needs of this industry. Dealerships are traditionally extremely conservative in their use of technology, and even the largest and most modern dealer groups boast a tiny fraction of OEM resources and reach a small minority of the customer base. A good CRM, specifically designed for this industry, could drive out bad sales and marketing efforts, assist with customer management and boost profits.

Keap - fka Infusionsoft


Keap (formerly Infusionsoft) is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation, and e-commerce functionalities in one suite. Keap helps small businesses across various industries streamline sales and manage customer experiences. Keap allows automobile companies to automate reminders about insurance renewal, vehicle servicing, new offers/discounts, and much more. The sales team can be powered with notifications about follow up reminders, and managers to track their respective fields.

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Really Simple Systems


Really Simple Systems is a modular solution comprising  integrated modules for sales, opportunity, activity, task and document management. With the marketing module, marketers can organize and manage campaigns, send bulk emails, capture and segment leads, track opportunities and more. The solution comes in both free and paid editions. The free edition offers only sales force automation tools while the paid edition offers additional tools for marketing and customer service. The solution generally caters to customers across the USA and the UK.

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Capsule CRM


Capsule CRM  is suitable for almost any business. Users will instantly feel comfortable using and tailoring Capsule to suit their way of working. Quickly pull contact lists from spreadsheets or other software into Capsule and suddenly see all their details and interactions in one place, instantly streamlining  processes and giving the user better control. Spend less time on admin and feel more in control with Capsule tasks. Capsule also integrates with QuickBooks and Gmail. Capsule does an amazing job of putting so much functionality into such a simple management tool.

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DealerSocket CRM, a CRM for auto dealerships, has features to manage sales, service and marketing. The sales module offers features that administer fresh ups, phone ups and Internet leads. It can be put to use to oversee “Daily Workplans” of the salesforce to expediate customer buying process. The DealerSocket Marketing module provides a tool that allows communication with all prospects and customers. The database can be built to target prospects and return customers and reduce marketing expenses. DealerSocket’s Marketing Module will help develop a focus on what is working.

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Auto Jockey CRM

Auto Jockey CRM is an automotive CRM management tool offering dealers tools to manage their showroom, internet department and business development centers. Different processes are integrated to allow departments to function seamlessly. Auto Jockey CRM provides customer data capture, manager monitors, automotive DMS integration, Do Not Call Registry validation, and administrative control to the dealership. Auto Jockey CRM provides the tools to capture customer activity and information to evaluate an automotive dealership. Auto Jockey CRM has been designed using scalable enterprise architecture built on the Microsoft.NET platform providing the latest in technological advances.

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Car Sales Organizer Deluxe

Ideal Contact Manager/CRM for the smaller car dealerships, regular car or automotive sales persons. Car Sales Organizer Deluxe is a Car Sales software solution for car dealers, car salespeople. Helps car dealers to organize, catalogue, and manage all your car and customer related information. You can access your auto customer details, keep contact notes, track and manage car sales opportunity, create car sales summaries and client reports. Intuitive and simple to manage your old and new car sales. Includes databases: Car Customer, Car Notes, Car Web Resources. Allows you to create customized car customer management solutions. Pricing starts at $75 with a free trial.

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CarShipIO, a feature rich US auto transport software provider, offers users smart web and mobile tools to run an Auto Carrier business more efficiently while saving time and money. Just enter your trucks and few of your customer records and start saving time right away, while being better organized. With this software system you can avoid regulation compliance problems, generate Invoices and BOLs, manage loads and arrange trips. It also allows you to provide better estimates, send notifications to your customers, find new customers and generate more business. Four pricing plans are available to cover businesses of different sizes and with different needs. The basic starter plan is $19 per month. A free version and free trial are available.

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Started in 1994,, a Dealertrack Technologies Solution, provides an integrated platform of Inventory, Advertising, Website and CRM products which allow OEMs, dealer groups, retailers and agencies to better engage and connect with customers. is the automotive industry’s provider of a streamlined and intuitive solution for managing dealership marketing and operations. was bought out by Dealertrack in 2013.

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DealerMine Inc

DealerMine is a dealership CRM – catering to all of a dealership’s departments. The DealerMine approach to CRM is simple; it believes in building a personalized, one-to-one relationship with customers. With over 15 years in the industry, they are well-known for leveraging dealership’s existing customer relationships to increase their service and sales business. Each of the products are tightly integrated for ease of use and flexibility. By using their Service CRM and Sales CRM, relationships in dealership data can be found. DealerMine helps dealerships add value to and extract value from those relationships over time.

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DealerPeak was founded in 1999 with the goal of providing Automotive Dealerships better technology solutions at lower costs while providing results. DealerPeak solutions include CRM, Desking, Digital Marketing and Transactional Websites that work on a unified Web-based platform.

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Founded in 2004 DEALERS CLOUD provides a complete dealer management system, inventory distribution and Internet marketing services to independent automotive dealerships nationwide. DEALER’S CLOUD provides cloud-based DMS (SaaS), for management, sales, accounting, and marketing.

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Dominion Dealer Solutions

Dominion Dealer Solutions supplies car dealers with a range of tools intended to optimize lead generation, customer retention, and inventory management. Dominion Dealer’s Solutions mission is to help car dealers attract, retain and customers for life using their technology solutions. Through their Progressive Retail Solutions™, car dealers can realize new business efficiencies and marketing tools not available in legacy products on the market today. Their innovative, web-based customer relations (CRM) and dealer management systems (DMS), with actionable intelligence from the Microsoft Dynamics platform are just the start. The DominionCMX platform enables automotive dealers and manufacturers to enhance customer experience, increase revenue and profits, and drive operational efficiencies.

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Founded in 2004 The MenuSys® solution utilizes technology through real-time service contract rating with e-contracting for availability and reliability. They provide sales, finance and service menus along with comprehensive real-time reporting and goal tracking in one complete sales solution. Pricing is available on application from the website.

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SalesEDGE - Optionsoft

SalesEDGE is a web based online lead-management tool. This is a comprehensive customer retention solution that enables a management team to track all points of customer interaction for conversion. The design and functionality makes it easy for your sales force to develop automotive CRM discipline that will profit potential. The creation of detailed plans for each sales team member to maximize customer outreach and sales and business plans that automatically update with real-time performance metrics come with this software. A showroom management menu provides calculation tools for providing quick quotes.

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Siebel Automotive

Siebel Automotive is a front-office automation application specifically designed for the automotive industry. Using Siebel Automotive, manufacturers, importers, distributors, and dealers can respond to the needs of retail and fleet customers by telephone, in person, or over the Web. They can offer customers financing, leasing, and insurance options while customers configure vehicle orders online, at the dealership, or with a fleet sales representative. Siebel Automotive also allows all participants in the factory-to-dealer-to-consumer value chain to collaboratively share information, working together to deliver vehicles to customers, and cooperatively gain a better understanding of customers and their needs.

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Connect CRM - VinSolutions

A developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, VinSolutions provides 24/7 dealership sales and marketing information to clients anywhere Internet access is available. In addition to CRM, ILM and Inventory Control products, VinSolutions builds custom dealership Web sites, uploads inventory photos and offers clients training and consulting services, as well as valuable customer support. Connect CRM by VinSolutions is built for dealerships. At its core, Connect CRM is about contact management. It provides a single view of the customer. Information across touchpoints is collated into one accessible record. The platform lets you track and close more deals. Automate follow-up activities and unify your team’s communications on a single collaboration platform.Connect CRM links to your inventory lead management (ILM) tool. This lets you send inventory photos and details to customers automatically. .

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Vital Software

Founded in Melbourne, Australia in 2002, Vital Software was established with the release of its flagship product, ContactTracker. Vital Software is a provider of data driven solutions for the automotive industry. Their customers include best of breed OEM, dealer groups, dealership businesses, assistance in the areas of CRM, Lead Distribution, CSI Management, Service and Parts Performance reporting, and more. Our offices are located in Australia and the United Kingdom.

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