Best Sales Lead Tracking Software for Insurance Companies
Why would someone in the Insurance Industry need a CRM? Increasingly, CRM customer relationship management software solutions are being developed for specific vertical industries, and the Insurance Industry is no exception. An Aberdeen Group survey concluded that only 43.4 percent of insurance agency respondents indicated that they use any CRM tools for insurance sales tracking. Aberdeen surmised that there is substantial room for CRM vendors to expand into this vertical market. But this also indicates that there is opportunity for the insurance companies themselves to take competitive advantage, as many of their opposition have not yet deployed and benefited from insurance agency sales tracking software.
As an insurance agent, you have unique requirements when it comes to selecting a CRM software to manage your insurance business. Here are some important features to look for:
Contact management:
A CRM solution should provide robust contact management features that allow you to store and organize contact information for your clients, prospects, and partners. This includes the ability to store contact details, notes, and communication history.
Lead management:
As an insurance agent, you need a CRM solution that helps you manage your leads and track your sales pipeline. Look for a solution that offers lead management features, including lead capture, lead qualification, and lead nurturing.
Policy management:
A good CRM solution for insurance agents should provide policy management features, including the ability to manage policies, track policy expiration dates, and generate policy renewal reminders.
Sales automation:
Look for a CRM solution that offers sales automation features, such as automated email campaigns, lead scoring, and sales pipeline management. These features can help you streamline your sales processes and close more deals.
Commission tracking:
As an insurance agent, you need a CRM solution that helps you track your commissions and payouts. Look for a solution that allows you to track your commission rates, calculate your commissions, and generate commission reports.
Compliance management:
The insurance industry is heavily regulated, and as an agent, you need to ensure that you comply with all relevant laws and regulations. Look for a CRM solution that offers compliance management features, including the ability to track regulatory changes, manage compliance tasks, and generate compliance reports.
Reporting and analytics:
A good CRM solution should provide you with detailed reporting and analytics features, including customizable dashboards, real-time reporting, and data visualization tools. These features can help you track your performance, identify areas for improvement, and make data-driven decisions.
In summary, when selecting a CRM software for your insurance business, look for a solution that provides robust contact, lead, and policy management features, sales automation, commission tracking, compliance management, and reporting and analytics. By selecting a CRM solution that meets these criteria, you can streamline your business operations and focus on delivering value to your clients.
Below is a selection of CRMs suitable for the insurance industry.
Less Annoying CRM
Less Annoying CRM is well-suited for the inductance industry …
Less Annoying CRM is well-suited for the inductance industry due to its simplicity and ease of use. As a CRM designed for small businesses, Less Annoying CRM offers a straightforward interface that requires minimal training, making it ideal for businesses in the inductance industry that may have limited technical expertise. The platform provides essential CRM functionalities such as contact management, lead tracking, and task management, allowing businesses to efficiently manage their sales and customer interactions. Additionally, Less Annoying CRM offers personalized customer support, ensuring that businesses in the inductance industry receive timely assistance when needed. Its affordable pricing and flexible subscription plans make it a cost-effective choice for businesses in this industry.
Capsule CRM
Capsule CRM is a highly suitable choice for the insurance industry …
Capsule CRM is a highly suitable choice for the insurance industry due to its comprehensive features and flexibility. The platform provides robust tools for managing leads, policies, and customer relationships, making it ideal for insurance agents and brokers. Capsule CRM offers seamless contact and lead management, allowing insurance professionals to easily capture, track, and nurture leads. It also provides customizable pipelines, workflows, and automation features, enabling agents to streamline their sales processes and boost productivity. The platform’s integration capabilities with other software, such as email, calendar, and document management tools, further enhance its suitability for the insurance industry. With its user-friendly interface, scalability, and customizable features, Capsule CRM is a reliable solution for insurance businesses of all sizes.
Keap
Keap’s CRM is a game-changer for insurance agencies, reducing …
Keap’s CRM is a game-changer for insurance agencies, reducing administrative work while helping agents sell more policies. By automating lead follow-ups, onboarding, and policy renewal reminders, Keap ensures no opportunity slips through the cracks. Agents can segment leads, track sales stages, and run personalized upsell campaigns—all from one app, whether in the office or on the road. Automated emails and texts keep clients engaged with birthday greetings, holiday messages, and referral requests, while task reminders help agents stay on top of key follow-ups. With Keap’s drag-and-drop sales pipeline, insurance professionals can instantly see where to focus their efforts. Whether scanning business cards at an event or scheduling appointments, Keap keeps everything organized and accessible, making it the perfect fit for insurance agencies.
monday.com
monday.com excels with its remarkable customization, ideal …
monday.com is an ideal CRM for the insurance industry due to its highly customizable and collaborative features. The platform provides insurance agents and brokers with a visual and intuitive interface for managing leads, policies, and customer interactions. Its flexible customization options allow businesses to create custom workflows, automations, and data fields tailored to their specific needs. The platform also offers seamless collaboration features, enabling teams to work together on tasks, track progress, and communicate in real-time. Additionally, monday.com’s integration capabilities with other software, such as email and calendar, make it a versatile tool for managing customer relationships. With its versatility, scalability, and collaborative capabilities, monday.com is a suitable CRM for the dynamic and ever-changing insurance industry.
Aspire - Impowersoft
Aspire is a CRM insurance software developed by Impowersoft, helping take business to the next level by managing the overall business process cycle and increasing its potential. Aspire covers all the areas of the typical insurance agency business process. Some of the benefits of Aspire are their internet presence making it accessible from anywhere around the world allowing a user 24/7, 365 days a year access. Aspire is packaged to be one of the most cutting-edge and simple solutions for insurance agencies of all sizes, starting from a one-man show to an insurance firm with hundreds of employees. Pricing starts at $129 per month per user.
TLD - Total Lead Domination
TLDCRM is a cloud based CRM and VoIP platform that can be used from anywhere in the world. TLDCRM, an Esotech property, has been up and operational since 2013, and originally serviced only the health insurance industry. Over the years they have expanded into life, dental and other ancillary insurance products, working with hundreds of call centers to bring ease of use and the tools required to run a call center through experience. Their detailed no-nonsense approach to data and hands on approach with agents, managers and administrators alike have given them an edge. TLDCRM aren’t just involved in the insurance industry. They have the experience to come up with solutions for anything regarding the web and automating your business. For a detailed breakdown of the pricing please consult the website.
AgencyBloc
AgencyBloc is a web-based agency management system that provides the tools to organize a health or life insurance agency. AgencyBloc was created to fill a gap between web-based customer relationship management (CRM) offerings and expensive client-based agency management systems. Many agencies attempt to use generic web-based CRM systems such as Salesforce.com, only to realize that it does not fit the model of health insurance and can be difficult and expensive to customize. Few “out of the box” solutions contain a comprehensive and flexible commission system, with the ability to pay sub-agencies if the need arises.
AgentCubed
AgentCubed is fully customizable to fit your business needs by maximizing ROI on every lead through real-time lead distribution, automated workflows, detailed business intelligence and reporting, eliminating the need for multiple screens and, utilizes features so that the user has everything needed to convert a lead into a customer. AgentCubed has strategically partnered with industry-leading companies to offer a seamless single solution that spans the entire lead-to-customer life-cycle. This software solution covers all aspects of medical insurance. Pricing on application.
AgentRun
Founded in 2012 AgentRun, an agency management solution for small to medium sized businesses, was built to provide agents with improved experience, functionality and convenience. AgentRun will allow an agent to manage clients, clients’ policies, leads, contacts, generate required forms, and mobile apps (iPhone / iPad initially) that provide constant access to agents’ stored information. Their platform was designed from day one to help run an agency and deliver real results. AgentRun’s innovative cloud platform allows agents to stay organized by managing their clients, leads, policies and documents all in one place. Pricing starts at $9 per month for the AgentRun Beginner and $29.99 per month for the AgentRun Unlimited. A 7 day free trial is available.
Ebix
A leading international supplier of On-Demand software and E-commerce services to the insurance industry, Ebix, Inc., (NASDAQ: EBIX) provides end to end solutions ranging from infrastructure exchanges, carrier systems, agency systems and BPO services to custom software development for all entities involved in the insurance industry. Ebix’s goal is to be the leading backend powerhouse of insurance transactions in the world. The Company’s technology vision is to focus on convergence of all insurance channels, processes and entities in a manner such that data can seamlessly flow once a data entry has been made.
InsurPro - Starter CRM
StarterCRM is designed for the small business owner and startup entrepreneur who wants simplicity, performance, and an intuitive interface for one low monthly cost! InsurPro, by StarterCRM, is a scalable solution that you won’t outgrow. As you increase the number of products you carry, simply add new product information with just a few clicks.
LeadOrganizer
LeadOrganizer is an Online or Web based Customer Relation Management (CRM) solution for the Insurance industry. Its customized solution blends contact management, document management, time management and communication tools. It is a focused and a customized solution, which works by blending contact management, document management, time management, agency work-flow automation and communication tools for life insurance distributors and producers. SFA – LeadOrganizer™ supports lead management, communication tools, scheduling, performance tracking and marketing tools. LeadOrganizer’s SFA functions are integrated with an enhanced instant term life quoting tool, paramed order and auto fill applications.
TechCanary
TechCanary is a technology company that provides software solutions specifically to insurance agencies and agents. In 2012 a strategic partnership was formed with Salesforce.com and TechCanary to build a combined solution of an Agency Management System (AMS). The combined solution is TechCanary’s Core product Canary AMS. TechCanary is customizable offering simple drag and drop customization. Customize Layouts, Fields, Dashboards, and Reports to meet an agency’s needs.
VAM DB
VAM dB’s CRM solution has the tools an insurance agent needs. CRM, note tracking, calendar and follow ups, policy tracking and commissions, document storage and more. The sending of e-mails can be automated throughout the sale process and beyond to keeping in better touch with leads and clients. All leads and clients will be in one place. Documents and policies can be scanned and uploaded as well. The full version of VAM dB is customizable to meet the unique needs of an agency or office, whether it is adding a couple of fields or something much bigger.