Why would someone in the Travel & Tourism Industry need a CRM? Tourism is one of the fastest growing economic sectors in the world and contributes a significant share to a country’s revenue. Travelers are more aware of their choices, are more price-sensitive and expect a more enhanced travel experience than before. The tour operators and travel agents are gearing up to meet this challenge and are involved in a cut-throat competition to provide better and more personalized service to effectively manage client expectations. An industry specific CRM system has become very important to help those in this industry meet these challenges.
Capsule does an amazing job of putting so much functionality into such an inexpensive, simple relationship management…
TourCMS, previously Travel UCD, is known for their Software As A Service reservations and content and customer relationship management system for the tours and activities sector. TourCMS has a service (called TourCMS Sync) that can connect to an existing reservation system/point of sale – and still distribute via the TourCMS Marketplace. Ideal for leading local day tour operators. Think of TourCMS as a channel manager when used this way. There will be an integration cost for this work
Dolphin CRM by Dolphin Dynamics is a travel software specialist that develops a suite of products encompassing CRM, reservations, back office plus B2C and B2B booking engines for travel agents and tour operators. Dolphin CRM is a contact management application. It can manage contacts, and features a calendar, a message centre, and customizable help screens. This system makes it easy to communicate with customers and get to know their unique travel needs. It will also make business processes run more smoothly leading to more sales and higher profits. With Dolphin CRM users can create detailed customer profiles, easily manage enquiries and quotes, produce visually compelling documents, and create mailing lists for targeted marketing campaigns.
With Emerald, ISO has developed a CRM system tailored specifically to the needs of the tourism market. Emerald supports the entire process of the tourism value chain — from initial travel advisories to follow-up to the customer getting back for arranging the next trip. In its current version, 2.1, Emerald uses the latest Java software development technologies and is based on the ISO Dynamic Travel Components (DTC) strategy. Emerald allows access to all customer-relevant data in a single database and to integrate the CRM system with IT environments to exchange data with other systems.
Guestfolio Guest Management Solution enables companies in the travel industry to engage, gain insight and retain guests throughout the travel cycle. From confirmation letters to the mobile concierge platform to post-stay electronic surveys and newsletters, Guestfolio provides a solution for guest engagement. By increasing efficiency, Guestfolio helps reduce expenditures and drive incremental revenue. Providing insight into guest behaviour, demographics and feedback, Guestfolio helps make business decisions and increase guest satisfaction, loyalty and advocacy.