CRMs for Travel & Tourism

A CRM, or customer relationship management system, is a software application that helps businesses manage their customer interactions. In the travel and tourism industry, CRMs are used to track customer bookings, itineraries, and preferences. This information can be used to upsell customers on additional travel products and services, or to simply provide better customer service. There are many different CRMs on the market, each with its own set of features and pricing plans. To find the right CRM for your business, consider your specific needs and budget. For example, if you run a small travel agency, you may not need all the bells and whistlesAs a travel agency, there are several important features to look for in a CRM software to manage your business:

Lead and opportunity management: A CRM should allow you to track leads and manage opportunities, such as bookings and follow-up communications with potential customers.

Contact management: The ability to store contact information and track customer interactions is crucial in the travel industry where repeat business is common.

Itinerary management: A good CRM for travel agencies should have the ability to create, manage and modify itineraries, including flights, hotels, activities, and transfers.

Booking management: The CRM should allow you to manage all bookings, including reservations, confirmations, cancellations, and refunds.

Payment and invoicing: The CRM should have integrated payment processing and invoicing features, so you can easily invoice clients and manage payments.

Reporting and analytics: A CRM should provide useful reports and analytics that allow you to track important metrics such as sales, revenue, and customer satisfaction.

Integration with other tools: Integration with other tools such as email marketing software, accounting software, and social media platforms is important for effective marketing and overall business management.

Mobile access: The ability to access the CRM on mobile devices is important for travel agents who are often on-the-go.

Customization: The CRM should allow for customization to fit the specific needs of your travel agency, such as custom fields for travel preferences, special requests, and loyalty programs.

Overall, a CRM for a travel agency should be focused on customer relationship management, itinerary and booking management, and provide analytics and reporting to help drive business growth. offered by a more comprehensive CRM system

Less Annoying CRM


Less Annoying CRM is an excellent choice for the travel industry due …

Less Annoying CRM is an excellent choice for the travel industry due to its user-friendly interface, intuitive features, and affordability. It streamlines customer relationship management, allowing travel agencies and tour operators to efficiently manage leads, bookings, and communication with clients. With its customizable fields, task reminders, and email automation, Less Annoying CRM helps travel professionals stay organized, responsive, and provide personalized service, making it an ideal CRM solution for the travel industry.

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Capsule CRM


Capsule provides an easy to use travel CRM solution that will help you offer  …

Capsule provides an easy to use travel CRM solution that will help you offer exceptional sales and customer experience from enquiry right through to post-trip, Have all you customers information at your fingertips. Know their preferred locations and favorite hotels, making it easier for you to help them choose their next holiday. Provide exceptional, personalized customer experiences that keep people coming back to you for all their holiday needs and create positive word of mouth.

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Really Simple Systems


An affordable, turnkey solution to manage your relationships, …

An affordable, turnkey solution to manage your relationships, track sales and collaborate with your team. Success in the tourism sector depends on strong relationships with both host communities and stakeholders. Maintaining those relationships whilst maximising the commercial opportunities requires a skilful balance. Really Simple Systems CRM can help; providing an affordable, turnkey solution to manage your relationships, track sales and collaborate with your team.

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LiveAgent proves highly suitable for the Travel & Tourism industry due to its …

LiveAgent proves highly suitable for the Travel & Tourism industry due to its versatile features. In an industry reliant on customer engagement and rapid response, LiveAgent excels with its multichannel support, efficiently managing queries via email, live chat, and social media. The ticketing system simplifies inquiry tracking, making it perfect for coordinating travel arrangements. Furthermore, its automation capabilities streamline routine tasks, ensuring prompt customer service. Real-time chat, an integrated knowledge base, and easy scalability accommodate the industry’s seasonal fluctuations. With its cost-effectiveness, LiveAgent empowers travel businesses to maintain excellent customer service while optimizing operational efficiency, making it a tailored solution for the Travel & Tourism sector.

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If your CRM is suitable for this industry and you would like to see it here,  please contact us.

If your CRM is suitable for this industry and you would like to see it here,  please contact us.


TutterflyCRM is a travel industry CRM meant for small to mid-sized businesses. It offers both fundamental and advanced features to travel agencies at all levels. TutterflyCRM is a business software solution that builds on the best CRMs in the market. It enhances and customizes features for the travel industry. This makes B2B and B2C account management, lead generation and opportunity development integral. Effective contact management allows fast business processing and growth prospects. Get your travel agency TutterflyCRM, the best business sales software for success! A free trial is available.

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Dolphin CRM – Dolphin Dynamics

Dolphin CRM by Dolphin Dynamics is a travel software specialist that develops a suite of products encompassing CRM, reservations, back office plus B2C and B2B booking engines for travel agents and tour operators. Dolphin CRM is a contact management application. It can manage contacts, and features a calendar, a message centre, and customizable help screens. This system makes it easy to communicate with customers and get to know their unique travel needs. It will also make business processes run more smoothly leading to more sales and higher profits. With Dolphin CRM users can create detailed customer profiles, easily manage enquiries and quotes, produce visually compelling documents, and create mailing lists for targeted marketing campaigns.

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Emerald – ISO Travel Solutions

With Emerald, ISO has developed a CRM system tailored specifically to the needs of the tourism market. Emerald supports the entire process of the tourism value chain — from initial travel advisories to follow-up to the customer getting back for arranging the next trip. In its current version, 2.1, Emerald uses the latest Java software development technologies and is based on the ISO Dynamic Travel Components (DTC) strategy. Emerald allows access to all customer-relevant data in a single database and to integrate the CRM system with IT environments to exchange data with other systems.

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Guestfolio - Guest Management Solution

Guestfolio Guest Management Solution enables companies in the travel industry to engage, gain insight and retain guests throughout the travel cycle. From confirmation letters to the mobile concierge platform to post-stay electronic surveys and newsletters, Guestfolio provides a  solution for guest engagement. By increasing efficiency, Guestfolio helps reduce expenditures and drive incremental revenue.  Providing insight into guest behaviour, demographics and feedback, Guestfolio helps make business decisions and increase guest satisfaction, loyalty and advocacy.

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Holistic – Inspiretec

Holistic, by Inspiretec, is a software system, which allows tour operators and travel agents to create a dynamic single view of the customer across all channels such as web, email, reservations and call centres. Combined with their recommendation engine at the core, they provide client insights and intelligence. This helps you by providing a deeper, more personalised understanding of customers. The CRM software handles both anonymous and named clients, as well as direct vs agency records. Holistic combines three core areas of functionality: Central client record, web tracking and personalisation.

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Kapito Travel

Kaptio, a feature rich booking system, places customer experience at the heart of the travel economy. Powered by the Salesforce Platform, it frees travel companies from their legacy systems – equipping them to embrace new ways of working, transform the customer experience and deliver operational efficiencies. Kaptio Travel also helps travel agencies, hotels, tour operators and conference centers to work smarter, faster and more accuratly, with all crucial information readily available at their fingertips and with full automation of tedious business processes.

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nsTravel - NetSemantics

nsTravel by NetSemantics was founded with the aim to provide business software solutions and high quality consulting services for the Travel and Tourism industry. Using technology, they created and continuously develop and evolve innovative and comprehensive business software products. nsTravel understands the competitiveness of the Travel and Tourism industry. They provide business software solutions for travel agents, tour operators, OTAs, travel marketing organisations and bus companies. Pricing is a once off payment of $2,000.00. A free demo is available.

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Founded in 1991 and based in Arizona, Simpleview’s guiding vision is to be the standard for integrated destination marketing solutions built on experienced leadership and meaningful relationships. Simpleview CMS is a website management system built for destination marketing. They created the system specifically for travel and tourism – advised by DMO professionals and based on the way DMOs work – to impove destination sales, marketing and reporting. As a result, Simpleview CRM enables shorter response times, higher productivity, enhanced partner and customer relations, lower operational costs and increased sales and visits. A free demo is available.

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Travel Control - Softex Software

This Travel Control suite of Cloud systems was developed specifically for Tour operators, travel agencies and other travel services provider businesses. The software allows the user to create and manage travel products  and sell tourism products via Internet or mobile phones (B2C) .Automatic mark-up calculations can be set up and price lists created for each group or each single account of customers based on their volume, importance and sales history. This would include hotels, flights, transfers, Visa services, airport services, tours and excursions.

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