Best CRMs for the Media & Entertainment Industries
How CRM implementation can assist the Media & Entertainment Industries. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Media companies operate in a highly volatile and competitive market that has seen substantial changes in the past few years. The latest CRM systems can help media and entertainment employees unlock the secrets of customer communication and relationships, can take profitability of the company to a higher and more longstanding level that facilitates the entire business process.
As a professional in the media industry, you require a CRM solution that can efficiently manage your content inventory, automate your workflow processes, and enhance your interactions with clients and collaborators. Here are key features to consider:
Content Inventory Management: A robust CRM solution for the media industry should offer comprehensive content inventory management capabilities. This includes tracking content details such as title, format, release date, genre, and distribution rights. Seek a solution that simplifies adding, updating, and removing content entries while facilitating effective content categorization.
Workflow Automation: Automating your workflow processes is vital to save time and reduce errors. Look for a CRM solution that provides customizable workflows to streamline content creation, review, approval, and distribution. This may include automated notifications, content scheduling, and task assignments.
Stakeholder Management: Choose a CRM solution that empowers you to manage information about your stakeholders efficiently. This encompasses client data, collaborator profiles, and communication history. Features like lead tracking, appointment scheduling, and follow-up reminders can be invaluable in maintaining productive relationships.
Project Pipeline Management: For media professionals, project pipeline management is critical. A suitable CRM should enable you to track the progress of your content projects, from initial conception to completion. Look for tools that support lead generation, project development, and project status tracking.
Marketing Automation: Effective marketing is key to success in the media industry. Your CRM should offer marketing automation features, including email marketing, social media integration, and campaign tracking. This enables you to engage with your audience and promote your content effectively.
Reporting and Analytics: Access to data-driven insights is essential for making informed decisions. Seek a CRM solution with robust reporting and analytics capabilities. Customizable reports and dashboards can help you monitor project performance, track revenue, and assess the return on investment for marketing efforts.
Mobile Accessibility: Media professionals are often on the move. Opt for a CRM solution that provides mobile accessibility through a dedicated app, allowing you to manage contacts, schedule appointments, and access content information from anywhere.
Integration with Other Software: Efficiency is enhanced when your CRM integrates seamlessly with other tools you use, such as video editing software, project management platforms, and analytics tools. Ensure your CRM can connect with these solutions to streamline your workflow.
Security: Security is paramount, particularly when dealing with sensitive content and client information. Select a CRM solution that prioritizes data security with features like data encryption, user authentication, and backup and disaster recovery options.
When choosing a CRM software for your media industry endeavors, prioritize features that support content inventory management, workflow automation, stakeholder management, project pipeline oversight, marketing automation, reporting and analytics, mobile accessibility, integration with other software, and robust security measures. By doing so, you can enhance your workflow efficiency, streamline content management, and ultimately excel in the competitive media landscape.
BELOW ARE A LIST OF RECOMMENDED CRMS FOR THIS INDUSTRY.
Capsule CRM
Capsule’s cost-effective and user-friendly relationship management tool is perfect for small businesses. It empowers you to swiftly enhance organization, take charge of sales growth, and nurture deeper connections with customers, partners, and vendors, offering an ideal CRM solution.
Keap
Running a small business can be a chaotic experience, from working in multiple systems to keeping tabs on many customers and communication streams. Keap understands that in the Entertainment Industry one can wear many hats while still trying to make the client a priority. Find out how using Keap can help your business.
Transpond
Transpond stands as the media industry’s ideal choice, excelling in responsive email template creation. Its intuitive drag-and-drop editor streamlines the workflow, allowing professionals to craft attractive emails, whether from scratch or using templates, ensuring flawless cross-device communication.
KORE MediaPitch
KORE MediaPitch is a software that assists organizations in the Media & Entertainment industry. It is an extended CRM Software useful for businesses involved in vending media for radio, television, digital signage, print publications, e-publications, online advertising and events. It helps achieve maximum performance by giving increased flexibility. Pricing plans and a free demo are available on application.
Bhea Technologies Pte Ltd
With over a decade’s experience in CRM implementation using the SugarCRM framework, Bhea has developed vertical solutions for the Media and Entertainment Industry. The media and entertainment industry is a medium of advertisement for many companies making it necessary for them to have a CRM that will bring the speed and structure, which is required for the changing media industry landscape, together with efficient and accurate sales operations. Bhea has implemented CRM for the Media and Entertainment Industry by aligning sales with operations.
Elinext
CRM systems can help media and entertainment employees unlock the secrets of customer communication and relationships taking the profitability of the company to a level that facilitates the entire business process. Elinext’s CRM solution can help sales representatives and managers be on the same page in relation to both client and company needs. With the implementation of CRM in a business, users have the ability to boost revenues across publications, better define target audiences, increase circulation and retention rates and automatically contact all regulars who meet certain criteria, analyze costs per campaign and per order and more.
eZnet CRM
eZnet CRM, a cloud based CRM for the Media and Entertainment Industry, has developed a software that permits the converging of an organization’s data for better supervision. This CRM increases profitability and ensures effective communication avenue maintenance. Entertainment organisations within the media realm also have to be aware of customer trends. A CRM for entertainment and media companies makes it possible for them to direct traffic and observe movement based on what consumers actually value. eZnet makes it possible for productivity to rise and the level of engagement, both internally and externally, to become a tangible record that can be monitored and appreciated.
Matrix Monarch – Matrix Solutions
Matrix Solutions offers Matrix Monarch, a forward thinking platform that provides one window into your entire media sales organization. This includes analytics, sales intelligence, media specific CRM and sales tools. Matrix Monarch was built to your media specific needs.Matrix Monarch brings a new suite of tools and functionality to the modern media sales team. Every feature is crafted to help you and your team manage your media sales workflow efficiently.
SwiftCMS - Conversant
Conversant focuses on developing digital media enablement solutions and services for telecommunication service providers, content providers, media broadcasters and enterprises. Conversant is led by a team of entrepreneurs experienced in conceptualizing, developing and promoting products for the telecommunication industry. Businesses such as traditional telecommunication networks face pressure to evolve from a voice and data centric network to one driven by video content and applications. Conversant’s Swiftserve, a SwiftMedia solution of digital media enablement cloud services, allows customers to manage these costs and create revenue streams with their network and digital assets by creating service offerings through content and subscriber awareness.