Real Estate Sales Software Solutions

Best Sales Tracking Software For Real Estate Agents and Realty Companies

Real Estate Agents need sales tracking software (aka CRM or Customer Relationship Management) like everyone else in sales. You also have to do your prospecting, sales follow-ups and customer service, so these sort of tools become essential if you want to gain any competitive edge.

There are many, more generic CRM solutions mentioned elsewhere on SmallBizCRM that would also prove suitable as Real Estate Sales Software solutions, but the most suitable though are solutions that have been developed from the ground up with the Estate Agent in mind.

You should investigate your CRM strategy as any industry would, if you are serious about your CRM acquisition. You are subject to the same pitfalls as anybody else. So follow accepted procedures for the evaluating, purchasing and implementation of your CRM Project.

The Best Web based CRM/hosted CRM solutions you can consider are:

IXACT Contact


IXACT Contact is a real estate CRM helping realtors stay organized and build lasting relationships with past clients, new prospects and important referral sources. IXACT Contact makes it easy to stay in touch with clients in a way that’s personalized, relevant and timely. With IXACT Contact, real estate agents can convert more leads into listings and attract more referrals and repeat business and manage transactions with ease.

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Capsule CRM


There are many CRM systems in the market and some are built specifically for the real estate market. But you don’t need to limit your choice by going niche – you may lose key functionality as a result. Some CRMs, including Capsule, can be easily tailored to suit your specialist processes, plus you’ll get features and integrations that drive growth across other industries too, which will provide a good source of inspiration.

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Top Producer CRM

Founded in 1983 Top Producer empowers real estate agents with lead generation and marketing systems that generate leads, convert contacts into clients and bullet-proof client relationships. Using their contact management system, no lead, client or task falls through the cracks. Top Producer CRM automates lead follow-up with customizable emails, postcards and letters, to position yourself as the market expert with cutting edge reports and presentations, and provide client service with listing and task management tools.

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Acquaint CRM

Acquaint CRM is packed with features designed to cut down on repetitive admin. The system is designed to be scalable from single user, to multi user, multi branch or even franchise models. Simple configuration allows users to customise Acquaint and set permissions, views and security levels for staff. Acquaint CRM also has a full help system including tutorial videos and all software updates are automatically downloaded and installed at no extra charge. A free trial and free version are offered. A detailed breakdown of the pricing is available on the website.

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ActiveAgent for Outlook

Extends the popular Contact Manager ACT! to track Real Estate specific information. ACTive Agent consists of a customized real estate ACT! database as well as customized real estate ACT! data entry screens that track an extensive amount of vital information on your clients and listing. Active Agent is an all inclusive software product that enhances productivity for total Customer and Real Estate Listing Management when used with Outlook.

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Catylist CRM

Catylist is designed to be a one-stop marketing source for commercial real estate associations, firms and professionals; the company’s solutions are engineered to increase broker and staff productivity while reducing overall marketing costs.

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