DealerPeak is an enterprise CRM. Their philosophy is a CRM system must be simple to use or it won’t be used. It must have robust features, reporting to manage the business the way you need and must be integrated with your manufacturers and DMS to be fully effective. Finally, and perhaps most importantly, for CRM to work it should be a part of your sales culture. DealerPeak also believe that your website should be a powerful extension of your CRM. DealerPeak websites use your customer data in the CRM to personalize the car buying and online shopping experience. DealerPeak CRM Center pricingstarts at $300.00 per month.There is not a free version of DealerPeak CRM. A free trial is not available.