Take the guesswork out of marketing. The Hg Mercury Customer Relationship Management (CRM) solution takes the guesswork out of patient acquisition and retention and turns marketing teams into high-yielding growth machines. With the real-world predictive power of artificial intelligence embedded within the CRM, healthcare marketers deliver high-value service line growth, intelligently engage consumers across their healthcare journey, and fine-tune their strategies through real-time campaign performance tracking and ROI.