Wix’s MyAccount allows small business owners to manage and automate many aspects of their business. Create and manage customer contact lists with contact information and activity data sourced through the owner’s site. Website owners are also able to upload, integrate and manage external contact lists. The visitor data for each site is stored and managed in a centralized database dedicated to that site and can be accessed by installed apps, giving owners the ability to make business decisions, manage customer relationships, and take other actions based on the strength of the integrated data. Create and distribute e-mail marketing campaigns and announcements to specified contacts or groups. Create and manage rule-based communications triggered by visitor activities including welcoming new subscribers, thanking customers after purchases, informing customers of special offers and more. MyAccount offers several pre-defined and customizable Smart Actions which users can choose from or can create their own.