Kit Review

"The email marketing tool for creators that helps you connect with your audience and grow your business, fast."

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4.4
Updated 4th October2024
  • Product Features
  • Analytics/ROI Tracking
  • Email Marketing
  • List Management
  • Dynamic Content
  • Email Tracking
  • Reporting/Analytics
  • A/B Testing
  • Email Management
  • Landing Pages/Web Forms
  • Segmentation

Free Trial

Pricing starts from

Mobile Access

Amount of users

10+

Training/Documentation

Online Support

  • Screenshots
  • Expert Review

From ConvertKit to Kit: A New Era for Creators

The creator economy has evolved dramatically since ConvertKit was established 11 years ago, and now the platform has rebranded to Kit to reflect its growth and mission. Initially crafted to help creators convert their audiences into paying customers, Kit’s features have expanded significantly to empower creators in connecting, growing, automating, launching, creating, earning, and much more. This evolution showcases the seriousness with which creators approach their businesses. As Kit looks toward the next decade, the platform has ambitious goals to enhance the value of its users’ ventures. In alignment with this vision, the transformation to Kit positions itself as the email-first operating system for creators who mean business—an exciting new chapter for those who are ready to elevate their game.

Understanding Kit

Kit is an email marketing platform tailored specifically for creators. This versatile tool offers a range of sophisticated automation capabilities, including an integrated landing page builder. Its primary mission is to empower creators by helping them capitalize on their content, whether through newsletter monetization or the sale of digital products. Notably, Kit boasts several key features, such as paid newsletter subscriptions, a tip jar functionality, and the ability to sell digital products.

Unlocking Innovation: Kit’s Latest Features for April 2024

In April 2024, Kit emerges as a trailblazer yet again, introducing an array of groundbreaking features to revolutionize your email marketing experience. Seamlessly bridging creativity and functionality, Kit’s latest enhancements empower creators to connect with their audience like never before. From intuitive automation tools that streamline workflows to customizable templates designed to captivate subscribers, every element is meticulously crafted to elevate your campaigns to new heights. Stay ahead of the curve with Kit’s innovative solutions, and watch your email marketing prowess soar.

Exploring Kit’s Key Features

Email Newsletter Builder

Kit’s email newsletter builder offers a user-friendly platform with ample customization options. Notable features include the ability to effortlessly embed video links, which are automatically converted into 10-second GIFs, as well as the capacity to insert products or countdown timers. Additionally, there are 20 pre-designed email templates available for easy personalization. These templates vary, with some primarily text-based and others incorporating images.

However, there are some limitations to the design flexibility:

  • Adding images with specific dimensions to fit within frames is necessary, as some images may be cropped with no option for adjustment.
  • The distinction between updating the spacing or font size of a particular section versus the entire email can be unclear.
  • The absence of a copy or duplicate section feature for layouts with similar designs and spacing.
  • Lack of a preview or test option within the email editor.

A noteworthy feature is the reusable content blocks, such as header or footer blocks, which can be added to any email template. These blocks can serve various purposes, such as calls to action, question prompts, or event registration.

Email Automation Builder

Kit’s automation builder offers a comprehensive array of trigger options, events, and actions for crafting targeted email workflows. It provides four trigger options to initiate sequences:

  • When a user joins a form
  • When a user is added to a tag
  • When a custom field is updated
  • When a user makes a purchase

Remarkably, you can employ up to five entry points and trigger the same or different emails for each entry point. This feature allows for tailored communication with users entering through various channels.

Another noteworthy aspect is the inclusion of pre-made automation workflows within the product, offering a unique convenience. These pre-designed workflows cover a range of scenarios, such as new album releases, promotion of paid newsletters, and email list growth strategies.

Landing Page and Form Builder

Kit provides a signup form and landing page builder to facilitate the collection of email addresses and the expansion of your subscriber list. The builder is straightforward, offering in-product access to images from Unsplash and your Instagram profile. While it suffices for basic landing page creation and form embedding, users seeking more elaborate landing pages may want to explore other options.

On the positive side, the platform offers over 50 pre-made landing page templates, sparing you the need to start from scratch. However, it lacks a mobile device preview feature, which could be considered a limitation for those who prioritize mobile-responsive designs.

Pricing Plans

Newsletter

Ideal for creators building their audience
Cost: $0/month
Subscriber Limit: Up to 10,000 subscribers
Key Features:

  • 1 basic Visual Automation
  • 1 email Sequence
  • 1 user
  • Unlimited landing pages
  • Unlimited opt-in forms
  • Unlimited email broadcasts
  • Audience tagging & segmentation
  • Sell digital products
  • Run paid newsletters & subscriptions
  • Newsletter feed & website
  • Free Recommendations (Required)
  • Smart Recommendations
  • Support: 24/7 support

Creator

Perfect for growing creators automating their work
Cost: $25/month
Annual Billing: $290/year (Save $58 per year)
Subscriber Limit: Up to 1,000 subscribers
Key Features:

  • Unlimited Visual Automations
  • Unlimited email Sequences
  • 2 users
  • Everything included in the Newsletter plan, plus:
  • Free Recommendations
  • Paid Recommendations
  • Remove Kit branding
  • Third-party integrations
  • API Access
  • RSS campaigns
  • Polls
  • Trial: Start 14-day free trial

Pro

Best for established creators scaling their business
Cost: $50/month
Annual Billing: $590/year (Save $118 per year)
Subscriber Limit: Up to 1,000 subscribers
Key Features:

  • Unlimited Visual Automations
  • Unlimited email Sequences
  • Unlimited users
  • Everything included in the Creator plan, plus:
  • Facebook custom audiences
  • Newsletter referral system
  • Edit links in sent broadcasts
  • Subscriber engagement scoring
  • Deliverability reporting
  • Insights dashboard
  • Priority Support: 24/7 Priority support

Kit’s Strengths and Weaknesses:

Pros of Kit:

  • Advanced Automation Builder: Kit boasts an advanced automation builder, allowing users to create intricate sequences triggered by multiple conditions.
  • Exceptional Deliverability Rate: Kit shines in terms of email deliverability, maintaining an impressive average rate of 88.2%.
  • Monetization Opportunities: Kit provides monetization avenues for creators through paid newsletters and tip jar features.

Cons of Kit:

  • High Pricing: One of the primary drawbacks is its relatively higher pricing compared to competitors like GetResponse and SendinBlue.
  • Confusing Navigation: Some users find Kit’s navigation task-centric rather than feature-centric, leading to confusion.

Is Kit the Right Choice for You?

The decision to use Kit as your email service provider hinges on a few critical factors:

When Kit Is Recommended:

  • Monetization Goals: Kit offers a range of options to generate revenue through email marketing efforts.
  • For Creators, Solopreneurs, and Bloggers: Kit is well-suited for content creators looking to grow their audience and monetize their content.

When Kit May Not Be the Ideal Choice:

  • Limited Budget: Kit’s pricing can become expensive as your email list grows. Alternatives like Mailmodo may be more budget-friendly.

Final Thoughts

Kit serves as a dedicated partner for content creators, offering robust features to nurture and expand their audience, streamline marketing efforts, and monetize their digital offerings. While it excels in several key areas, such as automation and monetization, some drawbacks, including its navigation and pricing, may pose challenges. Ultimately, Kit’s suitability depends on your specific needs and goals.