
Kit Review

"The email marketing tool for creators that helps you connect with your audience and grow your business, fast."
- Product Features
- Analytics/ROI Tracking
- Email Marketing
- List Management
- Dynamic Content
- Email Tracking
- Reporting/Analytics
- A/B Testing
- Email Management
- Landing Pages/Web Forms
- Segmentation
Amount of users
10+
Training/Documentation

Online Support

- Screenshots
- Expert Review
Kit Review: A Flexible Email Marketing & Monetization Platform for Modern Creators
Best for: Creators, small businesses, and newsletter writers who want an intuitive, monetizable platform for email marketing and digital product sales.
Overview
Kit is an email marketing and newsletter tool tailored for writers, creators, and small businesses. It blends simplicity with powerful features that support growing your audience, building meaningful subscriber journeys, and—most notably—monetizing your content. Whether you’re launching a newsletter, selling digital products, or building a membership-based business, Kit provides the core tools to manage and grow your email list.
From visual automations and list tagging to integrated eCommerce and landing page builders, Kit strives to be an all-in-one solution. While it doesn’t rival the most advanced tools in every category, it offers a competitive feature set for the price—and even includes a generous free plan.
Key Features at a Glance
Feature | Available |
---|---|
Free Plan | ✅ |
Paid Subscriptions | ✅ |
Landing Pages | ✅ |
Visual Automation | ✅ |
Tip Jar / Monetization Tools | ✅ |
Commerce for Digital Products | ✅ |
Sponsor Network | ✅ |
App Integrations | ✅ (~90 total) |
Template Gallery | ✅ (Limited) |
Spam/Design Testing | ❌ |
Multilingual Support | ❌ (English only) |
Ease of Use
The Kit dashboard is clean and well-organized. Navigating through forms, automations, templates, and subscriber tags is intuitive—even for beginners. While some functions (like personalization using If/Then/Else logic) still require basic coding knowledge, most features are designed to be accessible without technical expertise.
However, certain areas—like the landing page builder—lack the depth of customization that seasoned marketers might expect. Still, for many creators, it strikes a functional balance between simplicity and capability.
Email Editor
Kit’s email editor feels more like a polished text editor than a visual design suite. While this might feel limiting, recent improvements have introduced a variety of new design blocks, including:
-
Countdown timers
-
Product spotlights
-
Embedded video
-
Layout customizations
The editor’s speed and responsiveness are commendable, but users looking for drag-and-drop design freedom may feel constrained.
Personalization
Kit offers conditional content and personalization through its If/Then/Else logic. This feature allows you to show different content to subscribers based on their behavior or attributes. However, implementation requires some familiarity with code-based logic.
Those willing to put in a bit of extra effort will find this system powerful for creating more relevant and targeted content.
Automation & Rules
Kit provides two automation layers:
1. Rules
A simple trigger-based system. When a user signs up through a form, you can:
-
Tag them
-
Start a sequence
-
Send them a welcome email
-
Redirect them to a landing page
Rules are excellent for quick, reactive sequences.
2. Visual Automations
Visual Automations allow you to map out more complex subscriber journeys. These are ideal for:
-
Launch sequences
-
Abandoned cart flows
-
Webinar registrations
-
Dynamic content delivery
You can build workflows by dragging and dropping events and outcomes. Exclude users who’ve already purchased, or tailor sequences to their interaction history.
Template Design & Flexibility
Kit includes around 60 templates, split between free and premium options. Styles range from plain-text to moderately designed layouts. The newer Template Gallery update has improved their design quality significantly.
While templates can’t compete with providers like MailerLite or Flodesk, Kit does allow HTML upload for custom designs, offering more flexibility for advanced users.
Landing Page Builder
Kit’s landing page editor is serviceable but basic. There are over 50 templates available across use cases such as:
-
Newsletter signups
-
Webinar registrations
-
Product sales
-
Creator profiles
You can:
-
Use your own custom domain—even on the free plan
-
Embed forms
-
Add CTAs and images
However, customization options are limited to fonts, colors, and images. Compared to tools like GetResponse or ConvertKit, Kit’s landing page capabilities feel underdeveloped.
List Management
Kit’s tagging system is one of its strongest features. You can:
-
Add/remove subscribers from sequences
-
Group users by interests or behavior
-
Build flexible and specific segments
While this system is powerful, it can also become overwhelming. Managing complex tagging strategies may confuse new users, particularly when designing multi-branch automations.
Signup Forms
Kit supports:
-
Embedded forms
-
Pop-up forms
-
Slide-ins
-
Landing pages
Forms are easy to customize via a visual editor. While the selection isn’t extensive, the existing templates are attractive and perform well across devices.
Deliverability
Deliverability is solid, though Kit doesn’t offer testing tools like other email providers. Highlights include:
-
SPF and DKIM authentication
-
Mailgun’s infrastructure (externally hosted but reliable)
-
List cleaning (upon request)
-
Clear anti-spam and purchase policy
There’s no built-in spam testing, deliverability dashboard, or inbox preview—so power users may need third-party tools.
Reporting & Analytics
Kit’s reporting is functional and improving. You’ll find:
-
Open & click rates
-
Bounce stats
-
Unsubscribe rates
-
An “Engagement Funnel”
-
Subscriber sentiment graph
However, Kit lacks:
-
Heatmaps
-
Revenue attribution
-
Google Analytics integration
If deep data insights are important to your workflow, this might be a drawback.
Monetization Features
💸 Paid Newsletters
Kit enables you to offer paid subscriptions—even on the free plan. You can create multiple tiers, and readers can tip using the “Tip Jar.”
Fee: 3.5% + $0.30 per transaction
🎨 Digital Product Sales
Sell ebooks, templates, music, and courses through Kit’s Commerce feature. You won’t need third-party checkout or hosting tools.
🤝 Sponsor Network
Find brands and sponsorships directly through Kit’s network—especially helpful for creators with niche audiences.
🔁 Paid Recommendations
Refer other creators and get paid—or pay others to grow your list.
Creator Network
The Creator Network lets you:
-
Build a public creator profile
-
Share broadcasts
-
Recommend up to 10 other creators when someone signs up
-
Receive reciprocal recommendations
It’s a smart, organic way to grow your list—especially for newer creators.
Integrations & Kit App Store
Kit supports over 90 integrations, including:
-
Shopify
-
WordPress
-
Stripe
-
ConvertPlug
-
WooCommerce
-
Canva (directly accessible inside the media gallery)
Some integrations require setup via Zapier or manual HTML embed codes. To access the full App Store, you’ll need to upgrade to the Creator plan ($29/month).
Deliverability Features
Category | Details |
---|---|
SPF/DKIM | Supported |
Bounce Management | Hard bounces auto-flagged, soft bounces retried |
Blocklist | Manual block via subscriber profile |
Sender Domain | Cannot use subdomain for sender email |
Landing Page Domain | Custom domains supported on all plans |
Account Access & Team Roles
Team access is available on the Creator Pro plan. You can:
-
Invite admins
-
Manage role-based permissions
This is helpful for agencies or collaborators managing client newsletters or campaigns.
Languages Supported
Currently, Kit is available in English only. Multilingual content must be managed manually.
Support & Help Center
Support is responsive and helpful. Available channels:
-
Email (Ticket-based)
-
Live chat (available on paid plans)
Tutorials exist, but some are brief and could benefit from deeper walkthroughs. The community remains small but growing.
Pricing
Plan | Cost | Key Features |
---|---|---|
Free Plan | $0 | 1 automation, paid subscriptions, Tip Jar |
Creator | $29/month | Unlimited automations, App Store access |
Creator Pro | $59/month | Team access, premium templates |
All plans include unlimited emails and landing pages. Product sales incur a 3.5% + $0.30 fee per transaction.
Pros & Cons
Pros
-
Excellent tagging and segmentation
-
Built-in monetization tools
-
Good integration support (including eCommerce)
-
Visual automation builder is intuitive
-
Paid newsletter and digital sales support—even on free plan
Cons
-
Limited email and landing page design options
-
No spam or design testing features
-
Reporting is basic
-
Visual editor is not truly drag-and-drop
-
Gets pricey quickly when scaling up
Final Verdict
Kit is a compelling option for creators looking to build and monetize an email list without a ton of complexity. While it doesn’t go toe-to-toe with enterprise-level platforms in terms of analytics or design, its flexibility, monetization features, and user-friendly automations make it a standout tool for small teams and solo creators.
For newsletters with monetization goals—or digital product sellers looking to streamline workflows—Kit delivers solid value. Just be aware of its limitations in design customization and reporting before committing to a paid plan.