Best CRM’s for Gambling/Casino Industry
How the Gaming/Casino Industry can benefit from CRM implementation Effective CRM programs can enable gaming companies to better understand customer behavior, simplify marketing and customer engagement, undertake more efficient customer acquisition and retention, reduce churn, provide better customer service, effective cross-selling and increase the measurability of marketing campaigns.
1Click Games is a supplier of white-label solutions for both iGaming startups and existing operators. They focuses on fast integration, ensuring rapid and cost-effective time to market for all their licensees. Operators are provided a complete turnkey gaming business with a full suite of iGaming products including casino, sportsbook, lottery, virtual sports, mobile casino and live casino, all deployed under the industry’s unified management platform, as well as services like sub-licensing, branding, content management, etc. 1Click Games realizes the potential in bringing together a number of the gaming industry’s successful content and software providers by integrating a carefully selected set of third party providers into one easy-to-use platform.
BizAcuity, founded in 2011, is a fast growing Business intelligence strategy company, providing reliable, scalable and cost effective consultancy and services to clients across the globe. They help Casino operators & other land-based gaming operates overcome challenges in many areas, especially in retention and understanding how to keep their players playing for longer through agile and well integrated BI systems. They provide you the right decision making tools to achieve your business vision through architectures and technologies to fulfill your goals.
Five9 provides advanced tools for managing gaming and casino industry call centers, regardless of whether they provide inbound, outbound or blended service. The hosted system also easily integrates with many popular CRM systems. With Five9, companies see reduced costs, increased productivity, and happier customers. Whether you need software to manage your inbound, outbound, blended, or multi-channel contact center, Five9 has a product to meet your unique business needs.
LaserPoint CRM, a trademark of the Fine Point Group, is a cloud-based SaaS product for gambling/casino industry. LaserPoint CRM is the casino industry’s largest Las Vegas-based consulting and management firm and an automated database marketing solution. The software is built off proprietary intellectual property used by The Fine Point Group to drive meaningful market share improvements in dozens of markets. LaserPoint CRM requires no onsite hardware or software and no incremental staff to operate. The system promises 10 times the customization of typical casino direct mail programs. The base product is priced less than the cost of a senior-level DBA.
September 8th, 2014