CASE STUDY

SaaS

How PofitWell Boosted Blog Leads by 162% with Personalized CTAs Using Experiences

The Challenge

ProfitWell, a leader in pricing strategy for SaaS companies, had no easy way to showcase the right content to each blog visitor. Despite having an impressive library of videos, ebooks, and guides, they were missing an opportunity to present the most relevant assets to the right audience at the right time.

The Solution

Their marketing team turned to Experiences, a zero-code personalization tool that allowed them to display personalized CTAs across blog posts. Without involving engineers, they launched content blocks that dynamically adapted based on user behavior.

These smart content blocks made it possible for every blog visitor to see a call to action tailored specifically to their interests—whether they were exploring churn reduction strategies or brushing up on SaaS pricing models.

The Results

The impact? A 162% increase in blog leads through gated content downloads.

By targeting offers like:

The Comprehensive Guide to Reducing Churn
The Anatomy of Pricing Strategy
The Freemium Manifesto
The Executive’s Guide to Statistics

ProfitWell captured significantly more email addresses. These assets weren’t just shown at random — each piece was matched to blog readers who were most likely to find them useful, using personalized CTAs placed directly in blog content.

Why It Worked

The personalization was seamless and didn’t require any code. Marketing had full control — a major win for a team tasked with increasing email subscriptions month over month.

Visitors were more engaged, conversion rates soared, and the team hit 100% of their marketing goals — all with zero help from engineering.