Case Study
Lifestyle & Fashion
How Beddy’s Achieved Over $20M in Affiliate Sales with LeadDyno
Revolutionizing Mornings – And Affiliate Marketing
Beddy’s is transforming chaotic mornings into smooth starts with its game-changing zipper bedding. The all-in-one design lets users make their beds in seconds, a dream come true for parents, especially those with bunk beds.
This smart idea came from co-founder Betsy, who was fed up with the daily battle of making her twins’ beds. With help from her mom and later, her jogging buddy Angie—now business partner — Beddy’s became a booming business. As the brand grew, it leaned into affiliate marketing to keep the momentum going.
The Challenge: Making Affiliate Payouts Easier
With hundreds of affiliates on board and new customers discovering Beddy’s daily, the team quickly realized they needed a way to streamline affiliate payments.
Many affiliate programs offer monthly payouts, but Beddy’s wanted to stand out. Weekly payments became a major selling point to keep their partners motivated and well-rewarded. But handling that manually? Not an option. The company needed a smart platform to simplify, track, and manage their custom weekly payouts.
The Solution: LeadDyno
- Managing Weekly Commissions with Ease
LeadDyno offered exactly what Beddy’s needed—an easy-to-use affiliate marketing platform with built-in support for weekly custom commission models. Thanks to its PayPal mass payout integration, Beddy’s can quickly compensate affiliates directly through the platform, saving time and keeping relationships strong.
- Real-Time Tracking and Insights
With LeadDyno’s robust reporting tools, Beddy’s now tracks individual and overall affiliate performance right from the dashboard. During key product launches, these insights proved crucial. Their spring campaign, for example, was a clear win—affiliates boosted exposure and sales, directly tying back to increased commissions.
- Campaign Comparison Made Simple
Access to detailed comparison data lets Beddy’s evaluate growth year-over-year. Tracking affiliate performance alongside tools like Google Analytics has helped them see how each marketing channel—including affiliates—contributes to overall revenue.
Shopify Integration That Just Works
Because Beddy’s runs its eCommerce site on Shopify, smooth integration was non-negotiable. LeadDyno’s seamless Shopify sync ensures order tracking, payouts, and affiliate performance are always connected—no manual uploads or gaps in the data.
Quick Exports and Easy Navigation
For Beddy’s Affiliate Marketing Specialist, Aimee, user-friendliness is key. She appreciates how easy it is to export reports and send them to the finance team. No more digging for data—LeadDyno’s interface makes it easy to search for affiliates, view commission details, and pull information on demand.
The Results: Over $20M in Affiliate-Driven Sales
Since launching their affiliate program with LeadDyno, Beddy’s has achieved more than $20 million in affiliate sales.
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600+ active affiliates
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400,000+ unique visitors driven by affiliates
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$5M+ generated by top-performing partners
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In 2022, over 10% of Beddy’s total sales were credited to affiliate efforts.
The affiliate program has become a central part of the company’s growth strategy, with LeadDyno providing the tools and insights needed to scale confidently.
The Leading Affiliate Marketing Software to Grow Your Brand
LeadDyno is the go-to affiliate marketing software for brands that want more than just tracking links. With unlimited clicks, conversions, and customizable commission plans, it’s the only platform eCommerce businesses need to manage, track, and grow affiliate partnerships. Whether launching your first affiliate program or scaling an existing one, LeadDyno keeps things smooth, smart, and scalable.
What Beddy’s Recommends
Aimee from Beddy’s sums it up:
“I highly recommend LeadDyno to anyone trying to grow their business. It truly does everything you need it to do.”