Best CRMs for the Fashion and Apparel Industry

How could a CRM assist those in the Fashion and Apparel Industry? Using CRM software, those in the fashion and apparel industry will be able to collect information about sales and work out which products are popular. Many of the systems available are feature rich making day to day tasks easy to manage by streamlining the processes, leaving users free to build their relationships with customers and suppliers. A good software system also makes it possible to build knowledge based marketing, sales and order/approval schedules. With this data easily at hand, designers are able to produce new items based on the latest trends and in styles and colors preferred by their shoppers.

BELOW ARE A SELECTION OF CRMS SUITABLE FOR THE FASHION AND DESIGN INDUSTRY


ApparelMagic

4.9

ApparelMagic is purpose-built for fashion, offering complete ERP, CRM, and inventory solutions to streamline apparel businesses from design to sales.

ApparelMagic is the gold standard for CRM and ERP solutions tailored specifically to the fashion and apparel industry. Unlike generalist CRMs, ApparelMagic is built around the unique needs of fashion businesses, making it an end-to-end platform for managing design, production, inventory, sales, and customer relationships. For designers and brands, it simplifies complex workflows such as managing collections, handling size and color variations, and coordinating seasonal launches. Its wholesale and B2B e-commerce tools allow apparel companies to sell directly to buyers, track purchase orders, and manage payments within the same system. For retailers, its built-in accounting, reporting, and inventory management modules ensure that stock levels are aligned with demand, reducing the risk of overproduction or stockouts. ApparelMagic also integrates with platforms like Shopify, Amazon, and QuickBooks, connecting fashion businesses with both digital storefronts and financial tools. The platform’s scalability makes it suitable for both independent fashion houses and larger apparel enterprises. Its comprehensive feature set eliminates the need for multiple software systems, streamlining operations while reducing costs. For any fashion brand seeking a purpose-built solution to manage every aspect of their business, ApparelMagic stands out as the most complete and industry-ready platform available.

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EngageBay

4.5

EngageBay is an ideal platform for the fashion industry, offering a comprehensive suite of marketing tools tailored to the unique needs of design and apparel businesses.

EngageBay is an all-in-one CRM platform that has gained traction among fashion and apparel businesses seeking to blend marketing, sales, and customer support under one roof. Its appeal lies in its affordability and comprehensive features, particularly for small to medium-sized fashion houses competing with larger brands. Fashion labels can use EngageBay to segment audiences, create personalized marketing campaigns, and nurture long-term customer loyalty. For example, a brand launching a new seasonal line can use its automation tools to run targeted email campaigns, track buyer engagement, and follow up with potential stockists. EngageBay also enables social media management and customer service ticketing, making it easier for brands to respond to customer queries across multiple channels. The built-in sales automation allows fashion companies to track orders, monitor prospects, and manage wholesale pipelines without having to purchase separate software. Its drag-and-drop landing page and form builders are particularly useful for fashion e-commerce, giving brands creative flexibility when capturing leads online. Although EngageBay lacks some advanced reporting and integrations compared to enterprise platforms, its affordability and rich feature set make it a standout choice for fashion brands aiming to scale quickly without straining their budgets.

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Capsule CRM

4.0

Capsule CRM offers a user-friendly interface, affordable pricing, and customizable features that can help fashion companies manage customer relationships

Capsule CRM offers fashion and apparel businesses a straightforward yet powerful way to manage customer relationships. Its clean, user-friendly design makes it especially attractive for small to mid-sized labels that need efficiency without unnecessary complexity. Capsule allows fashion brands to organize contacts, manage leads, and track conversations in one central place. This is particularly useful for small houses managing wholesale and retail buyers, or for emerging designers building relationships with boutiques and online partners. Capsule’s task management and pipeline features can help brands follow up on show appointments, sales inquiries, or collaboration opportunities without letting any slip through the cracks. Custom fields allow businesses to capture fashion-specific information, such as preferred order cycles, fabric interests, or style categories, giving sales teams meaningful context for every interaction. Capsule integrates with key tools like accounting software and email platforms, further streamlining operations for small, growing fashion companies. While Capsule does not offer the deep inventory or production management tools that dedicated fashion ERPs provide, it shines as an easy-to-adopt CRM for businesses that prioritize customer relationship management. For fashion startups and independent designers, Capsule is an affordable, practical solution to stay organized, nurture leads, and grow connections in a competitive market.

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monday.com

4.0

monday.com empowers fashion brands with flexible workflows, visual dashboards, and collaboration tools to manage sales, launches, and production smoothly.

monday.com has become a popular choice among fashion and apparel companies because of its highly visual and customizable approach to CRM and project management. Unlike traditional CRM tools, monday.com provides a flexible, board-based interface that lets teams track everything from sales pipelines and influencer collaborations to production schedules and fashion show planning. This adaptability is especially valuable in the fast-moving fashion world, where deadlines and collections need to be tightly coordinated. Teams can create workflows to manage wholesale accounts, follow up on buyer leads, or track fabric deliveries,, all in one central hub. For growing fashion brands juggling multiple channels, monday.com’s dashboards make it easy to see an overview of sales performance, upcoming launches, and team responsibilities at a glance. While monday.com does not offer deep industry-specific features like inventory tracking or style libraries, it integrates seamlessly with tools such as Shopify, Mailchimp, and accounting software, extending its functionality. Its collaborative structure also promotes clear communication between design, marketing, and sales departments, reducing missteps and delays. For fashion businesses that want a flexible, visually engaging CRM and project management tool, monday.com provides a highly adaptable solution that scales with creativity and ambition.

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LiveAgent

3.0

LiveAgent helps fashion brands deliver responsive, multi-channel customer service, enhancing loyalty and satisfaction across online stores and social platforms.

LiveAgent is primarily a customer service platform, but it can play a valuable role in the fashion and apparel industry where customer experience directly impacts brand reputation. Fashion brands rely heavily on repeat business, and LiveAgent helps ensure that inquiries and issues are handled promptly and professionally across channels. With its omnichannel support, LiveAgent allows brands to manage email, chat, and social media conversations in one place, making it easier to respond quickly to customers browsing online or contacting the brand about sizing, returns, or shipping. Its ticketing system is intuitive and reliable, ensuring that no customer interaction is missed—an important factor in retaining loyalty in a competitive market. For fashion retailers with growing e-commerce presence, LiveAgent supports live chat integrations, which can boost conversions by providing real-time support during shopping. While it is not a full CRM solution and lacks advanced sales or inventory management features, LiveAgent can complement existing CRMs or ERPs by improving the service side of the customer journey. For fashion businesses prioritizing high-quality customer service, especially online, LiveAgent is a dependable and cost-effective solution that enhances client relationships and strengthens brand credibility.

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AIMS 360

AIMS 360, designed for the apparel industry, can improve the way core activities are planned and tracked across an entire business. This system is an integrated order and production processing system for fashion manufacturers, wholesalers, importers and distributors of all sizes. AIMS 360 is a feature rich system providing a suite of management tools that animate, customize and enhance critical operations. The AIMS system runs via the cloud as a hosted solution or can be purchased for deployment as an on-site solution. AIMS 360 is built on the latest .NET platform and SQL database system. A free demo is available.

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ShowroomHQ

ShowroomHQ was designed to act as a cloud-based sales software to serve sales reps and agencies in the apparel and homeware industries. They wanted to create a simple easy to use tool that makes managing a showroom easier. With ShowroomHQ you can track orders, manage customers and appointments, and market your collections via criteria-specific bulk emails. All this can be done from one convenient location. ShowroomHQ is not installed. Because it’s cloud-based, you are able to manage your showroom from any computer or mobile device.

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ShowroomShare

ShowroomShare provides an advanced, automated suite of tools which can keep all your leads perfectly organized and always available. Showroom share also allows the management of a team of sales people and reps. E-mails can be sent out to clients and tracked for follow-up. By tailoring solutions ShowroomShare makes it possible for fashion companies and their reps to take business to the next level. A free demo is available.

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