CASE STUDY
A CRM for Business/Life Skills Coaching
How Daphnee Lagredelle Generated Over $100,000 in Revenue with Kit
Daphnee Lagredelle, a Business Coach, Social Worker, Author, and the proud owner of Sondra Financial Services®, LLC and Daphnee LagredelleCO™, is renowned for her dedication to empowering women in the business world. Driven by a belief in entrepreneurship’s potential to build generational wealth and make a lasting impact, she has made a name for herself in coaching and digital entrepreneurship. Utilizing Kit Daphnee has successfully transformed her business, generating over $100,000 in revenue in just one year. Here’s how Kit’s tools have been instrumental in her success.
Because of the three lead magnets I have, I was able to get the first 2,000 people onto my email list. But I keep making sure that the people I email are engaged and still interested, so I regularly clean out my email list and remove people who haven’t opened and clicked on emails in a while.
1. Formats and Lead Magnets That Resonate
Daphnee understands that her audience, primarily women from the African diaspora, prefers engaging, live content. This insight drives her use of video across her social media platforms, especially Facebook, where she boasts more than 62,000 followers. Her videos, ranging from live sessions to pre-recorded content, address topics like confident speaking, social justice, and business strategies. These videos not only educate but also deeply engage her audience, leading to numerous shares and thousands of views.
To capitalize on this engagement, Daphnee uses Kit to manage her lead magnets effectively. One standout example is her free business checklist, which she prominently features in her link-in-bio and various press mentions. This strategic placement ensures that her audience has easy access to valuable resources, which in turn drives email sign-ups and expands her reach.
2. Automations That Delight
Automations are at the heart of Daphnee’s email strategy. When a new subscriber joins what she calls “Daphnee’s Community,” they receive a thoughtfully crafted welcome email. This initial touchpoint sets clear expectations and provides valuable information about her frequent live social media sessions, bi-weekly emails, and her candid teaching style.
Daphnee’s use of Kits tagging system is another key component. It allows her to personalize content and promotions based on previous interactions, such as suggesting relevant classes to attendees of her business credit workshops. Additionally, loyal subscribers benefit from exclusive event ticket discounts, showcasing how much their support means to her.
If you’re on my email list, you get special access to the best ticket price for an event I’m hosting. There’s no other way to get a ticket for that price elsewhere, and my subscribers have noticed that.
3. A Platform That Integrates Seamlessly
Kit’s comprehensive features have been instrumental for Daphnee. The platform allows her to manage email communications, automations, and sales all in one place. Although she integrates some digital products with Kit Commerce, her goal is to consolidate everything within Kit for greater efficiency.
One significant advantage of Kit Commerce is the ability to offer payment plans. This feature enables clients to pay for one-on-one coaching over several months, making Daphnee’s services more accessible and accelerating revenue flow.
Daphnee’s clients frequently commend her for her confidence, attention to detail, and reliability—qualities that Kit supports by managing the backend tasks seamlessly. This support allows her to focus on what she does best: teaching and inspiring her vast audience.
When new people come to my website and subscribe, I want them to have a good experience right away. I want them to hear from me quickly, and that they know I appreciate them. It’s also how I send them a free video after a few days, and announce upcoming classes that I know they’ll love and get value from. This way, they don’t have to wait for the next broadcast email to know that signing up was worth it.
Empowering Your Creative Business
Daphnee’s success underscores the importance of a reliable platform for managing your audience and sales. Whether you’re selling digital products, coaching sessions, or event tickets, having a system that integrates email marketing and automation can be a game-changer.
Even though Daphnee frequently hosts live sessions on Facebook, she directs her audience to her website and Kit landing pages for continuous engagement. This strategy ensures she maintains direct access to her audience, independent of social media algorithms.
Explore Kit Commerce to see how it can streamline your sales process and enhance your connection with your audience. Start building and selling your products with Kit today—because managing your business should be as seamless as possible.