CASE STUDY
A CRM for Education
How Automation Transformed Math Plus Academy
Bringing the Joy of Math to More Students
For too many students, math feels like a chore rather than an exciting challenge. Raj Shah saw this firsthand and knew there had to be a better way. In 2009, he launched Math Plus Academy, an enrichment program designed to make math, science, and technology engaging, accessible, and fun for young learners.
“Math Plus Academy is about more than just numbers,” Raj explains. “It’s about fostering curiosity, critical thinking, and problem-solving skills that students can carry into every aspect of their lives.”
However, as Math Plus Academy grew, so did the administrative challenges. Managing student enrollments, handling payments, and communicating with parents became increasingly complex. Raj found himself spending more time juggling spreadsheets than developing the innovative learning experiences that set Math Plus Academy apart.
The Challenge: Scaling Without Sacrificing Quality
With increasing enrollment and an expanding curriculum, Math Plus Academy needed a better way to handle administrative tasks without losing its personal touch. Key challenges included:
- Time-consuming billing: Processing payments manually took up nearly 20 hours per week.
- Inefficient customer communication: Parent inquiries often went unanswered due to the sheer volume of emails.
- Limited outreach: Without a structured system, marketing efforts were expensive and often failed to reach the right audience.
Raj knew that for Math Plus Academy to thrive, he needed a solution that streamlined operations while keeping families engaged and informed.
The Solution: Smart Automation with Keap
Enter Keap, a comprehensive CRM and automation tool that transformed Math Plus Academy’s operations. By implementing Keap, Raj was able to:
- Automate enrollment and billing: Reducing time spent on payments from 20 hours per week to less than three.
- Streamline communication: Automated email sequences kept parents updated on new programs, class schedules, and upcoming events.
- Enhance marketing efforts: Targeted messaging helped attract the right families, significantly increasing engagement.
- Simplify online registration: A user-friendly shopping cart made it easy for parents to sign up for classes and summer camps.
The Results: More Learning, Less Admin
The impact of automation was immediate and profound With Keap handling much of the administrative workload, Math Plus Academy could focus on what mattered most—empowering students to develop a love for math. Key achievements included:
- 85% reduction in time spent on billing
- A seamless enrollment experience for families
- A tenfold increase in participation for math competitions
- More personalized communication with parents and students
Raj now spends less time buried in spreadsheets and more time inspiring young minds. “Keap has completely changed how we operate,” he says. “It allows us to reach more students, provide a better experience for families, and focus on what we do best—teaching.”
A Model for Educational Innovation
Math Plus Academy’s journey demonstrates how the right technology can enhance education by reducing administrative burdens and improving engagement. By leveraging automation, the academy has expanded its reach, improved student experiences, and reinforced its mission to make math exciting and accessible to all.
For educators and tutoring centers looking to scale their impact without losing the human touch, Math Plus Academy is proof that smart automation can be a game-changer.
Why Keap is the Right Choice for Educators
Running an educational institution requires balancing administrative efficiency with personalized engagement. Keap simplifies enrollment, billing, and communication, allowing educators to focus on student learning rather than paperwork. With automation tools that handle repetitive tasks, educators can improve parent engagement, streamline operations, and create a seamless learning experience. Whether managing a tutoring center, an after-school program, or a private academy, Keap provides the tools necessary to grow without sacrificing quality. Schools and educators who implement Keap gain more than just efficiency—they gain the freedom to focus on inspiring the next generation of learners.