The Challenge

Back in early 2022, Kanine was more of an ambitious dream than a household name. The idea? A premium pet apparel company with a bold mission: give our furry companions the same stylish wardrobe choices humans enjoy.

The world quickly noticed. Within the first year, Kanine landed licensing deals with some of the biggest names in fashion and entertainment — Hugo BOSS, Tommy Hilfiger, Warner Bros., and Polo Ralph Lauren’s global distributor. It was a meteoric rise in an industry where partnerships like these are rare for such a young brand.

But success came with baggage. Running a full apparel lifecycle business means juggling product design, sourcing, global wholesale, eCommerce, and retail distribution — all while keeping operations lean. Unlike traditional players, Kanine wasn’t planning to build an oversized staff to manage complexity. Instead, they needed a system that could do the heavy lifting.

The company was looking for an ERP that was:

• Fast to implement — no room for drawn-out rollouts.

• Apparel-specific — general-purpose platforms wouldn’t cut it.

• Scalable and flexible — to support global expansion and multi-channel growth.

• Cost-efficient — to power a global operation without ballooning headcount.

In short, Kanine needed a partner that could match their speed and ambition.

The ApparelMagic Solution

Kanine turned to ApparelMagic as their ERP of choice, and the partnership started strong from day one. Unlike one-size-fits-all solutions, ApparelMagic comes tailored to the apparel industry, complete with built-in modules for inventory, sourcing, and sales. For a startup moving at lightning speed, this was a vital advantage.

With ApparelMagic, Kanine was able to:

• Track 6,100+ active SKUs across multiple global brands.

• Manage sourcing, wholesale, and direct-to-consumer operations all on one platform.

• Support product development cycles with real-time production and inventory data.

• Operate seamlessly across global sales channels — B2B, retail, and eCommerce.

• Scale team productivity without increasing headcount.

Victor Yu, Kanine’s CTO, summed it up:

“We needed a feature-rich ERP platform for our apparel startup that could quickly get us up to speed on the full vertical. ApparelMagic helped enable us to pull this off.”

And Kanine isn’t done yet. They’re now expanding their use of ApparelMagic into API integrations and preparing to leverage upcoming AI-powered ApparelMagic Copilot features.

The Results

In just two years, Kanine has transformed from a brand-new startup into a globally recognized player in the booming pet fashion industry. With ApparelMagic as their operational backbone, they’ve achieved:

• 20,000+ products shipped across 30 countries.

• 1,500+ SKUs managed in ApparelMagic with precision.

• A scalable foundation to support multiple brands, channels, and regions.

• High-profile collaborations like the UK Premier League’s Tottenham Hotspur.

• Seamless global licensing deals with fashion heavyweights.

Perhaps the most striking achievement? They’ve built all this on a lean team, avoiding the heavy operational costs that often come with rapid global expansion. ApparelMagic gave Kanine the ability to “punch above their weight” while maintaining agility.

Lessons Learned & The Road Ahead

Kanine’s story shows how the right ERP doesn’t just solve problems — it fuels growth. With ApparelMagic, they weren’t just managing logistics; they were creating space to focus on what mattered: building a bold brand and capturing global attention.

Of course, no platform is perfect, and Kanine has provided valuable feedback that will shape future ApparelMagic developments. Key areas of improvement include:

• Expanding mobile compatibility beyond iOS.

• Greater flexibility for international operations.

• Enhanced warehouse and reporting tools.

This feedback loop ensures that ApparelMagic continues to evolve in lockstep with ambitious brands like Kanine.

Final Word

In less than 24 months, Kanine leapt from an idea to an international success story. Their stylish pet apparel is now worn in homes from London to Tokyo, and their brand is recognized alongside fashion giants.

Behind the scenes, ApparelMagic made it possible — giving them the tools to manage complexity, scale quickly, and stay lean without compromising on growth.

For Kanine, the journey has just begun. And with ApparelMagic powering their next phase of expansion, they’re set to redefine what’s possible in both fashion and pet care.

As CTO Victor Yu puts it best:

“ApparelMagic is feature-rich and can cope with many of the needs of an apparel business.”

Kanine proves that with the right ERP, even the boldest ideas can go global.

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