CRM CASE STUDY
A CRM for Manufacturing
Powerglide uses NetHunt CRM
How Powerglide Saves 60 Hours a Month with NetHunt CRM
Powerglide, a leading provider of premium elevators and commercial lifts, has established itself as a market leader in New Zealand. Known for its innovative hydraulic technology and seamless design-build-install service, Powerglide has earned the trust of customers across various industries. However, the company faced challenges in optimizing its operational capacity and streamlining processes. The need for a more efficient system led Powerglide to implement NetHunt CRM, a decision that significantly enhanced its productivity and efficiency.
“We found NetHunt CRM to be really affordable. It was also integrated with Gmail, which is what we were looking for. NetHunt CRM also offers customisable fields, which is great. To top it off, NetHunt CRM is also integrated with Zapier, which greatly benefits us.” Allan Fullerton – CEO & Founder of Powerglide
The Challenge
As Powerglide continued to grow, the company encountered several operational bottlenecks that hindered its ability to scale. Managing customer relationships, tracking sales, and ensuring smooth communication between departments became increasingly complex. The existing systems in place were not sufficient to handle the growing volume of data, leading to inefficiencies that cost the company valuable time and resources.
One of the primary challenges was the lack of a centralized platform to manage customer information. With data scattered across different systems, employees had to spend considerable time searching for relevant information. This not only slowed down processes but also increased the risk of errors, which could affect customer satisfaction.
Additionally, the company struggled with tracking and managing sales pipelines effectively. Without real-time insights into the sales process, it was difficult for the management team to make informed decisions. This lack of visibility also meant that potential opportunities were sometimes missed, impacting the company’s bottom line.
“The most important thing was ensuring NetHunt CRM data matched the original designs perfectly. We had to check that what we measured on the job site was the same as what was planned. Now, with NetHunt CRM integrating with Google Sheets and Zapier, we can quickly check everything matches up. What used to take us a day or two of hard work, now gets done in seconds. That’s a huge time-saver for us.” Allan Fullerton – CEO & Founder of Powerglide
The Solution
To address these challenges, Powerglide decided to implement NetHunt CRM, a customer relationship management system designed to integrate seamlessly with existing tools like Gmail and Google Workspace. NetHunt CRM provided a centralized platform where all customer information could be stored, accessed, and managed efficiently.
The implementation of NetHunt CRM allowed Powerglide to streamline its processes by automating repetitive tasks, such as data entry and follow-up reminders. This automation not only saved time but also reduced the likelihood of errors, ensuring that customer information was always up to date.
Furthermore, NetHunt CRM provided real-time insights into the sales pipeline, enabling the management team to track progress and identify potential opportunities more effectively. The system’s reporting features also allowed Powerglide to generate detailed reports on sales performance, helping the company make data-driven decisions to improve its operations.
“We’ve automated several processes, such as ordering steel parts. This reduces human effort and errors, saving us time and money. This has allowed us to scale up production without the need for additional staff.” Allan Fullerton – CEO & Founder of Powerglide
The Results
The impact of NetHunt CRM on Powerglide’s operations was significant. By centralizing customer information and automating tasks, the company was able to save an estimated 60 hours per month. This time savings allowed employees to focus on more strategic activities, such as building relationships with customers and identifying new business opportunities.
In addition to time savings, Powerglide also saw improvements in its overall efficiency. The streamlined processes enabled the company to handle a larger volume of work without compromising on quality. As a result, Powerglide was able to scale its production capabilities to meet the growing demand for its products.
The enhanced visibility into the sales pipeline also contributed to better decision-making. With real-time insights into the sales process, the management team was able to identify potential bottlenecks and address them proactively. This helped to ensure that opportunities were not missed, ultimately leading to increased revenue.
Moreover, the improved communication between departments facilitated by NetHunt CRM led to a more cohesive and collaborative work environment. Employees were able to access the information they needed quickly and easily, reducing the time spent on back-and-forth communication. This not only improved productivity but also enhanced the overall work experience for employees.
“Currently, we are manufacturing 12 lifts a month, that’s by choice. We could easily be making 20 a month. What NetHunt CRM delivers on is scalability. We wouldn’t be able to manufacture the number of lifts we are manufacturing without it, because we would have to employ another person or two just to manage the volume of orders.” Allan Fullerton – CEO & Founder of Powerglide
The Future
With the success of NetHunt CRM, Powerglide is now looking to further expand its use of the system. The company plans to explore additional features, such as advanced analytics and marketing automation, to continue driving growth and efficiency.
Powerglide’s experience with NetHunt CRM serves as a valuable case study for other businesses facing similar challenges. By implementing a centralized CRM system, companies can not only streamline their operations but also improve their ability to scale and adapt to changing market conditions.
Conclusion
Powerglide’s decision to implement NetHunt CRM proved to be a game-changer for the company. The system’s ability to centralize customer information, automate tasks, and provide real-time insights into the sales pipeline allowed Powerglide to save time, improve efficiency, and ultimately enhance its overall performance. As the company continues to grow, NetHunt CRM will play a crucial role in supporting its ongoing success.
This case study highlights the importance of investing in the right technology to overcome operational challenges and drive business growth. For companies looking to improve their efficiency and scalability, a CRM system like NetHunt CRM can be a powerful tool to achieve these goals.