CRM CASE STUDY
CRM for Tech Consultants
Achieving a 48% Conversion Uplift: How Capsule Fuels Hyperact’s Business Growth
Dave Baines, the co-founder and Director, unveils the pivotal role played by Capsule in augmenting their growth trajectory and fortifying client relationships. Founded in 2022, Hyperact serves as a tech consultancy, specializing in aiding startups and scale-ups in crafting and enhancing digital products that can scale efficiently.
Rapid Growth Amidst Challenges
Despite its youthfulness, Hyperact has witnessed rapid growth, boasting a permanent designer and a team of 12 associates. Collaborating with various established enterprises, Hyperact extends its expertise in building and refining mobile and web applications alongside their supporting platforms. Their services encompass comprehensive support ranging from product strategy, through discovery, to delivery.
Navigating Client Interactions with Precision
Managing burgeoning client interactions posed a challenge initially for the Hyperact team. Initially relying on free tools like Google Sheets, they soon realized the limitations of such systems in maintaining comprehensive and easily accessible client notes. Baines emphasizes, “We were very keen to build the best employee value proposition that we could, and a big part of that is having the best cutting-edge tools with modern tech integrations.”
Enter Capsule: Empowering Efficiency and Visibility
Capsule emerged as the solution to their burgeoning needs. Initially employed for prospecting and business development, its utility swiftly expanded to encompass manager-contractor relationships, enhancing efficiency and providing better visibility into business opportunities. Capsule’s seamless integration facilitated streamlined operations, allowing the team to quickly assess contractor availability, rates, and suitability for various tasks.
Secure Integration with User-Friendly Interface
While prioritizing data security, Hyperact sought a solution that also boasted simplicity and user-friendliness. Capsule exceeded expectations, offering robust security measures at an affordable price point. Its intuitive interface ensured swift adoption across the team, enabling seamless integration with other essential business tools like Retool. Baines notes, “Integration was always important to us… Having a central place to manage tasks was a great help.”
Capsule helped us automate and free up time for more important tasks.
Future-Proofing Business Operations
Capsule’s integrations not only streamlined current operations but also paved the way for future growth opportunities. Baines highlights, “Capsule provided clarity and gave our business a way forward… Our usage of Capsule over the last 18 months has matured, and so our success rate has grown alongside it.” Hyperact remains committed to exploring further integrations and applications for Capsule, ensuring they extract maximum benefits from the system.
Key Insights for Business Success
- Strategic CRM Selection:
Choosing the right CRM is paramount for enhancing operational efficiency and business performance.
- Adaptability and Growth:
Businesses must remain resilient in the face of challenges, leveraging tools like Capsule to adapt and thrive.
- Customized Integrations:
Tailoring CRM systems to specific business needs, as demonstrated by Hyperact, significantly enhances workflow efficiency.
- Continuous Improvement:
Businesses should continuously seek new ways to leverage their CRM to boost growth and innovation.
Capsule: Empowering Business Growth
Capsule emerges as the cornerstone of Hyperact’s success story, facilitating streamlined client interactions, operational efficiency, and future growth prospects. As Hyperact continues to harness the power of Capsule, businesses are encouraged to explore its potential to unlock greater organizational success.
Ready to experience the transformative power of Capsule? Begin your 14-day free trial today.