CASE STUDY
Hobbyists
Transforming a hobby into a regulated, licensed online academy for professionals with LearnWorlds
What is LearnWorlds?
LearnWorlds is a robust, all-in-one platform designed for creating, marketing, and selling online courses. Tailored to educators, entrepreneurs, and businesses, it offers an intuitive interface that simplifies course creation with customizable templates, interactive videos, quizzes, and assessments. LearnWorlds stands out with its advanced analytics, enabling detailed tracking of student progress and engagement. The platform also supports seamless integration with various tools and services, enhancing its functionality and flexibility. Additionally, LearnWorlds provides extensive marketing features, including custom websites, landing pages, and sales funnels, empowering users to reach and grow their audience effectively. LearnWorlds, with its focus on delivering engaging learning experiences, is a comprehensive solution for anyone looking to thrive in the e-learning industry.
Success as a State of Mind
Founded in 2014 by Lee Carseldine, the Droneit Group creates opportunities for new operators in the drone industry through top-tier training services. In Australia, Lee is a well-known celebrity with a successful cricket career, a remarkable comeback from injury, and a diverse lifestyle that includes a double Master’s Degree, founding businesses (Droneit, DG Media, Agency X), and being a runner-up on Survivor Australia. Initially a one-man services business, Droneit’s training division has become its core, growing exponentially in the past two years. Now as Managing Director and Chief Remote Pilot, Lee’s relentless drive for success propels Droneit’s continued ascent.
“The work was all based around me flying for clients all over Australia but with the advancement of technology and changes in regulation over the years, I pivoted the business model to a training focus as I saw a huge opportunity in the market.”
Growth Brings Technical Challenges
Lee Carseldine, alongside CEO James Jones, founded an online drone training school to revolutionize outdated, face-to-face courses. Their innovative approach faced hurdles, particularly with Australia’s Civil Aviation Safety Authority, which had reservations about online training. Despite these challenges, Droneit thrived, eventually developing a second LMS after extensive trials of various systems. They needed a cost-effective platform with an intuitive UX for students in a price-sensitive market. Droneit’s requirements included Zapier integration, custom code insertion, standalone web pages, a Stripe-connected payment gateway, online exams, customizable videos, drip content, excellent customer support, and an affiliate program to meet the strict regulations of the drone industry.
James discovered LearnWorlds, which offered all the necessary features and excellent support for back-end operations. LearnWorlds is a comprehensive solution in the e-learning industry, emphasizing engaging learning experiences for all users.
Droneit’s LearnWorlds Experience
Droneit has been a dedicated user of LearnWorlds for 18 months, leveraging nearly all of its features. Their favorite feature? “The custom code and embedding. We integrate our booking system inside so students can only book their closed-book exams after completing the course. This ensures thorough preparation,” says Droneit.
Another essential tool for Droneit is the forum, highly popular among students for fostering discussions and self-help. Monitored comments prevent repetitive inquiries, allowing instructors to avoid waking up to a flood of emails. “LearnWorlds’ pricing is exceptionally competitive compared to other LMS platforms,” notes Droneit. “They’ve filled feature gaps and priced them fairly, demonstrating genuine care for their product and customers. Unlike other LMS providers, LearnWorlds is transparent and easy to work with.”
Innovating through Exploration
Droneit boasts a diverse customer base aged 16-55, encompassing both genders passionate about technology, aerospace, education, drones, photography, surveys, and entrepreneurship. They invest heavily in digital marketing, utilizing platforms like Instagram, Google Ads, blogs, and organic SEO through collaboration with Space Digital. With high industry demand, they employ inbound marketing strategies to attract potential clients actively seeking their services.
Droneit provides opportunities for users to start businesses, pursue new careers, upskill, or enter the drone industry, offering 100% online learning with video conferencing for personalized tutoring. Their detailed course material is delivered via visual, auditory, and textual formats, enriched by interactive student forums for comprehensive learning experiences.
Joining LearnWorlds expanded Droneit’s reach, connecting with existing students and attracting new ones. Promoting their online learning capabilities significantly boosted enrollments, now central to their marketing strategy.
“With LearnWorlds, we can assist our cus tomers from the start of their journey all the way to completion when they undertake their final exams.”
Vision for Droneit’s Future and Advice for Success
Lee is resolute about Droneit’s future, aiming to achieve milestones like becoming an RTO and collaborating more closely with manned aviation as technology advances to accommodate larger machines capable of carrying humans. Reflecting on the essentials of running a successful online school, Lee emphasizes the paramount importance of marketing—repeating it threefold.
Among Droneit’s popular features are audio files, enabling students to engage with lessons during commutes by uploading video audio to SoundCloud and embedding it into LearnWorlds. Lee identifies LearnWorlds’ top features as ease of use, student connectivity, and diverse content delivery options that enhance course appeal.
Lee’s advice for those considering LearnWorlds is pragmatic: start with a small control group to test the course, gather feedback, and implement suggestions before launching to a larger audience. Emphasizing content as pivotal, Lee urges beginners to begin with basic platform functionalities and avoid premature feature overload common in LMS development phases.
“We want to be a household name when people discuss commercial drone licensing. We want to help as many students and clients as possible succeed in the industry.”
Lee Carseldine is a truly unique individual: an ex-professional cricket player, TV Survivor runner-up, and multiple business founder. He launched Droneit as its sole operator and expanded it using the skills honed throughout his diverse career, with success as his ultimate goal. Initially a services company, Droneit’s training division quickly evolved into its core business unit.
Growth Brings Technical Challenges
Lee Carseldine, alongside CEO James Jones, founded an online drone training school to revolutionize outdated, face-to-face courses. Their innovative approach faced hurdles, particularly with Australia’s Civil Aviation Safety Authority, which had reservations about online training. Despite these challenges, Droneit thrived, eventually developing a second LMS after extensive trials of various systems. They needed a cost-effective platform with an intuitive UX for students in a price-sensitive market. Droneit’s requirements included Zapier integration, custom code insertion, standalone web pages, a Stripe-connected payment gateway, online exams, customizable videos, drip content, excellent customer support, and an affiliate program to meet the strict regulations of the drone industry.
James discovered LearnWorlds, which offered all the necessary features and excellent support for back-end operations. LearnWorlds is a comprehensive solution in the e-learning industry, emphasizing engaging learning experiences for all users.
Droneit’s LearnWorlds Experience
Droneit has been a dedicated user of LearnWorlds for 18 months, leveraging nearly all of its features. Their favorite feature? “The custom code and embedding. We integrate our booking system inside so students can only book their closed-book exams after completing the course. This ensures thorough preparation,” says Droneit.
Another essential tool for Droneit is the forum, which is highly popular among students for fostering discussions and self-help. Monitored comments prevent repetitive inquiries, allowing instructors to avoid waking up to a flood of emails. “LearnWorlds’ pricing is exceptionally competitive compared to other LMS platforms,” notes Droneit. “They’ve filled feature gaps and priced them fairly, demonstrating genuine care for their product and customers. Unlike other LMS providers, LearnWorlds is transparent and easy to work with.”
Innovating through Exploration
Droneit boasts a diverse customer base aged 16-55, encompassing both genders passionate about technology, aerospace, education, drones, photography, surveys, and entrepreneurship. They invest heavily in digital marketing, utilizing platforms like Instagram, Google Ads, blogs, and organic SEO through collaboration with Space Digital. With high industry demand, they employ inbound marketing strategies to attract potential clients actively seeking their services.
Droneit provides opportunities for users to start businesses, pursue new careers, upskill, or enter the drone industry, offering 100% online learning with video conferencing for personalized tutoring. Their detailed course material is delivered via visual, auditory, and textual formats, enriched by interactive student forums for comprehensive learning experiences.
Joining LearnWorlds expanded Droneit’s reach, connecting with existing students and attracting new ones. Promoting their online learning capabilities significantly boosted enrollments, which is now central to their marketing strategy.
“With LearnWorlds, we can assist our customers from the start of their journey to completion when they undertake their final exams.”
Vision for Droneit’s Future and Advice for Success
Lee is resolute about Droneit’s future, aiming to achieve milestones like becoming an RTO and collaborating more closely with manned aviation as technology advances to accommodate larger machines capable of carrying humans. Reflecting on the essentials of running a successful online school, Lee emphasizes the paramount importance of marketing—repeating it threefold.
Among Droneit’s popular features are audio files, enabling students to engage with lessons during commutes by uploading video audio to SoundCloud and embedding it into LearnWorlds. Lee identifies LearnWorlds’ top features as ease of use, student connectivity, and diverse content delivery options that enhance course appeal.
Lee’s advice for those considering LearnWorlds is pragmatic: start with a small control group to test the course, gather feedback, and implement suggestions before launching to a larger audience. Emphasizing content as pivotal, Lee urges beginners to begin with basic platform functionalities and avoid premature feature overload common in LMS development phases.
“We want to be a household name when people discuss commercial drone licensing. We want to help as many students and clients as possible succeed in the industry.”
Lee Carseldine is a truly unique individual: an ex-professional cricket player, TV Survivor runner-up, and multiple business founder. He launched Droneit as its sole operator and expanded it using the skills honed throughout his diverse career, with success as his ultimate goal. Initially a services company, Droneit’s training division quickly evolved into its core business unit.
Growth Brings Technical Challenges
Lee Carseldine, alongside CEO James Jones, founded an online drone training school to revolutionize outdated, face-to-face courses. Their innovative approach faced hurdles, particularly with Australia’s Civil Aviation Safety Authority, which had reservations about online training. Despite these challenges, Droneit thrived, eventually developing a second LMS after extensive trials of various systems. They needed a cost-effective platform with an intuitive UX for students in a price-sensitive market. Droneit’s requirements included Zapier integration, custom code insertion, standalone web pages, a Stripe-connected payment gateway, online exams, customizable videos, drip content, excellent customer support, and an affiliate program to meet the strict regulations of the drone industry.
James discovered LearnWorlds, which offered all the necessary features and excellent support for back-end operations. LearnWorlds is a comprehensive solution in the e-learning industry, emphasizing engaging learning experiences for all users.
Droneit’s LearnWorlds Experience
Droneit has been a dedicated user of LearnWorlds for 18 months, leveraging nearly all of its features. Their favorite feature? “The custom code and embedding. We integrate our booking system inside so students can only book their closed-book exams after completing the course. This ensures thorough preparation,” says Droneit.
Another essential tool for Droneit is the forum, highly popular among students for fostering discussions and self-help. Monitored comments prevent repetitive inquiries, allowing instructors to avoid waking up to a flood of emails. “LearnWorlds’ pricing is exceptionally competitive compared to other LMS platforms,” notes Droneit. “They’ve filled feature gaps and priced them fairly, demonstrating genuine care for their product and customers. Unlike other LMS providers, LearnWorlds is transparent and easy to work with.”
Innovating through Exploration
Droneit boasts a diverse customer base aged 16-55, encompassing both genders passionate about technology, aerospace, education, drones, photography, surveys, and entrepreneurship. They invest heavily in digital marketing, utilizing platforms like Instagram, Google Ads, blogs, and organic SEO through collaboration with Space Digital. With high industry demand, they employ inbound marketing strategies to attract potential clients actively seeking their services.
Droneit provides opportunities for users to start businesses, pursue new careers, upskill, or enter the drone industry, offering 100% online learning with video conferencing for personalized tutoring. Their detailed course material is delivered via visual, auditory, and textual formats, enriched by interactive student forums for comprehensive learning experiences.
Joining LearnWorlds expanded Droneit’s reach, connecting with existing students and attracting new ones. Promoting their online learning capabilities significantly boosted enrollments, now central to their marketing strategy.
“With LearnWorlds, we can assist our customers from the start of their journey to completion when they undertake their final exams.”
Vision for Droneit’s Future and Advice for Success
Lee is resolute about Droneit’s future, aiming to achieve milestones like becoming an RTO and collaborating more closely with manned aviation as technology advances to accommodate larger machines capable of carrying humans. Reflecting on the essentials of running a successful online school, Lee emphasizes the paramount importance of marketing—repeating it threefold.
Among Droneit’s popular features are audio files, enabling students to engage with lessons during commutes by uploading video audio to SoundCloud and embedding it into LearnWorlds. Lee identifies LearnWorlds’ top features as ease of use, student connectivity, and diverse content delivery options that enhance course appeal.
Lee’s advice for those considering LearnWorlds is pragmatic: start with a small control group to test the course, gather feedback, and implement suggestions before launching to a larger audience. Emphasizing content as pivotal, Lee urges beginners to begin with basic platform functionalities and avoid premature feature overload common in LMS development phases.
“We want to be a household name when people discuss commercial drone licensing. We want to help as many students and clients as possible succeed in the industry.”
Lee Carseldine is a truly unique individual: an ex-professional cricket player, TV Survivor runner-up, and multiple business founder. He launched Droneit as its sole operator and expanded it using the skills honed throughout his diverse career, with success as his ultimate goal. Initially a services company, Droneit’s training division quickly evolved into its core business unit.
Growth Brings Technical Challenges
Lee Carseldine, alongside CEO James Jones, founded an online drone training school to revolutionize outdated, face-to-face courses. Their innovative approach faced hurdles, particularly with Australia’s Civil Aviation Safety Authority, which had reservations about online training. Despite these challenges, Droneit thrived, eventually developing a second LMS after extensive trials of various systems. They needed a cost-effective platform with an intuitive UX for students in a price-sensitive market. Droneit’s requirements included Zapier integration, custom code insertion, standalone web pages, a Stripe-connected payment gateway, online exams, customizable videos, drip content, excellent customer support, and an affiliate program to meet the strict regulations of the drone industry.
James discovered LearnWorlds, which offered all the necessary features and excellent support for back-end operations. LearnWorlds is a comprehensive solution in the e-learning industry, emphasizing engaging learning experiences for all users.
Droneit’s LearnWorlds Experience
Droneit has been a dedicated user of LearnWorlds for 18 months, leveraging nearly all of its features. Their favorite feature? “The custom code and embedding. We integrate our booking system inside so students can only book their closed-book exams after completing the course. This ensures thorough preparation,” says Droneit.
Another essential tool for Droneit is the forum, highly popular among students for fostering discussions and self-help. Monitored comments prevent repetitive inquiries, allowing instructors to avoid waking up to a flood of emails. “LearnWorlds’ pricing is exceptionally competitive compared to other LMS platforms,” notes Droneit. “They’ve filled feature gaps and priced them fairly, demonstrating genuine care for their product and customers. Unlike other LMS providers, LearnWorlds is transparent and easy to work with.”
Innovating through Exploration
Droneit boasts a diverse customer base aged 16-55, encompassing both genders passionate about technology, aerospace, education, drones, photography, surveys, and entrepreneurship. They invest heavily in digital marketing, utilizing platforms like Instagram, Google Ads, blogs, and organic SEO through collaboration with Space Digital. With high industry demand, they employ inbound marketing strategies to attract potential clients actively seeking their services.
Droneit provides opportunities for users to start businesses, pursue new careers, upskill, or enter the drone industry, offering 100% online learning with video conferencing for personalized tutoring. Their detailed course material is delivered via visual, auditory, and textual formats, enriched by interactive student forums for comprehensive learning experiences.
Joining LearnWorlds expanded Droneit’s reach, connecting with existing students and attracting new ones. Promoting their online learning capabilities significantly boosted enrollments, now central to their marketing strategy.
“With LearnWorlds, we can assist our cus tomers from the start of their journey all the way to completion when they undertake their final exams.”
Vision for Droneit’s Future and Advice for Success
Lee is resolute about Droneit’s future, aiming to achieve milestones like becoming an RTO and collaborating more closely with manned aviation as technology advances to accommodate larger machines capable of carrying humans. Reflecting on the essentials of running a successful online school, Lee emphasizes the paramount importance of marketing—repeating it threefold.
Among Droneit’s popular features are audio files, enabling students to engage with lessons during commutes by uploading video audio to SoundCloud and embedding it into LearnWorlds. Lee identifies LearnWorlds’ top features as ease of use, student connectivity, and diverse content delivery options that enhance course appeal.
Lee’s advice for those considering LearnWorlds is pragmatic: start with a small control group to test the course, gather feedback, and implement suggestions before launching to a larger audience. Emphasizing content as pivotal, Lee urges beginners to begin with basic platform functionalities and avoid premature feature overload common in LMS development phases.
“We want to be a household name when people discuss commercial drone licensing. We want to help as many students and clients as possible succeed in the industry.”
Lee Carseldine is a truly unique individual: an ex-professional cricket player, TV Survivor runner-up, and multiple business founder. He launched Droneit as its sole operator and expanded it using the skills honed throughout his diverse career, with success as his ultimate goal. Initially a services company, Droneit’s training division quickly evolved into its core business unit.