CASE STUDY
Lead Generation
How AlertOps Boosted Sales Demo Rates by 700% with Leadfeeder & Pipedrive
For many businesses, sales demos represent the highest level of lead engagement—but getting prospects to that stage can be challenging. AlertOps, however, has cracked the code. By combining the Leadfeeder Pipedrive integration with a tightly-run qualification process, they achieved an impressive 700% increase in sales demo bookings.
About the Company
Founded in 2015 and headquartered in the Chicagoland area, AlertOps is a robust IT Alert Management platform. Designed for enterprise DevOps teams, the solution is built to help organizations handle major IT incidents and dramatically reduce Mean Time to Resolution (MTTR). This results in significant savings—often amounting to hundreds of thousands of dollars annually for their customers.
Website Visitor Intelligence Made Easy
AlertOps uses Leadfeeder to identify visitors landing on their website. This intelligence plays a critical role in their broader system for qualifying leads and scheduling demo calls. The team drives traffic using channels like SEO and PPC, and because their ad spend is carefully optimized, most visitors are already considered high-quality leads.
Before implementing Leadfeeder, the team relied on Google Analytics for basic visitor data. Although useful, the insights weren’t enough to pinpoint qualified leads with confidence. Combining Google Analytics and Adwords provided some direction, but it involved time-consuming guesswork and inconsistent accuracy. Leadfeeder’s seamless integration with Google Analytics solved this problem, making implementation smooth and pain-free.
Every morning I huddle up with our sales team and share the leads we’ve identify as visiting our website from the day before. We have a whole whiteboard for these, we call these the “Glengarry” leads. These are the leads that are showing a ton of activity on our site. Nathan Rofkahr, Director of Growth, AlertOps
Leveraging the Leadfeeder + Pipedrive Integration
AlertOps follows a straightforward process for handling incoming traffic and lead data. Once a company with more than 100 employees is identified through Leadfeeder, it’s immediately qualified and sent to Pipedrive. From there, the sales pipeline kicks in.
The steps look like this:
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Drive website visitors from multiple marketing channels
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Use Leadfeeder to identify visiting companies
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Filter out organizations that don’t match the target criteria
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Locate contact information for people within those organizations using a contact database and LinkedIn
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Import contacts and company visit details into Pipedrive for follow-up
The sales team then steps in to engage every identified contact within high-affinity companies. The objective is to connect with at least one influencer or decision-maker.
Clear Business Results
Before using Leadfeeder, AlertOps didn’t have a clear way to move anonymous website visitors into their sales funnel. Most outreach was cold, and results were minimal.
That changed quickly with Leadfeeder and Pipedrive. The team is now able to tailor their outreach around a visitor’s interests, providing relevant value early in the conversation. With warm leads flowing directly into Pipedrive, their process has become significantly more efficient—and far more effective.
Within 30 days of activating the integration, AlertOps saw a 700% increase in booked sales demos. This included a meeting with a Fortune 500 company, a milestone that would have been unlikely using their former approach.
According to Nathan Rofkahr, Director of Growth at AlertOps, the integration has been nothing short of transformative:
“Leadfeeder is a game-changer for us. If you’re using Pipedrive and not using Leadfeeder, you’re missing out.”