CASE STUDY
Lead Management
How One Interactive Quiz Helped Generate Over 53,000 Leads
Got a taste for whiskey? Or maybe just a thirst for clever marketing? Either way, you’re in for a treat. This interactive quiz case study shows how one playful, well-crafted quiz helped Leads.PH generate a whopping 53,708 leads for their whiskey-loving client, Singlemalt.ph.
No gimmicks. No fluff. Just one quiz, loads of engagement, and a big boost in brand buzz. Here’s how it all went down—and why this campaign deserves a spot on your inspiration board.
Meet Leads.PH and Singlemalt.ph
Leads.PH is a digital marketing agency based in the Philippines. Since 2007, they’ve been helping businesses grow using inbound marketing strategies that actually work. No cookie-cutter campaigns here—each strategy is tailored to the brand, the audience, and the moment.
When Singlemalt.ph, the country’s go-to store for top-shelf whiskey, wanted to boost their lead generation efforts, they turned to Leads.PH. The goal? Create a marketing strategy that didn’t just grab attention—but held onto it. And while selling whiskey isn’t the hardest pitch (who doesn’t love a good dram?), getting new customers to sign up, engage, and buy was another story.
Enter: Outgrow’s Interactive Quiz Platform
Leads.PH chose Outgrow, the NYC-based platform for creating interactive content like quizzes, calculators, and polls. Their weapon of choice? An outcome quiz titled “What Kind of Whiskey Drinker Are You?”
Sounds fun, right? It was. And here’s why it worked.
Using Outgrow’s “Chicago” template, Leads.PH built a short, cheeky quiz designed to match users with their ideal whiskey style based on a few simple questions. The design was sharp, the icons made it pop, and a progress bar gave users that extra nudge to finish what they started.
Then came the magic: the lead generation form appeared right before the results. With just two fields to fill out, users were happy to oblige—especially since the payoff was a personalized whiskey type and a 10% discount code. Smart, slick, and oh-so-shareable.
Results That’ll Make You Want a Double
This isn’t just a story about having fun with quizzes. It’s a numbers game—and this quiz absolutely delivered:
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Total Leads Collected: 53,708
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Total Quiz Visits: 156,438
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Conversion Rate: 34%
Those numbers speak for themselves, but let’s unpack what made them possible.
Why This Interactive Quiz Worked So Well
1. It Was Built for Lead Generation
With a smooth user experience, minimal input fields, and a compelling reward (hello, discount code), this quiz was engineered for conversions. By placing the lead form right before the results, Leads.PH ensured that users had something to look forward to—and weren’t likely to abandon the process.
2. Better Customer Insights
Thanks to Outgrow’s analytics, Leads.PH was able to see how users interacted with each question. Even users who didn’t finish the quiz left valuable data behind, giving the team deep insights into customer preferences, behavior patterns, and drop-off points.
This feedback loop turned the quiz into a mini-market research tool, helping with product development and future campaign tweaks.
3. Personalized Retargeting Opportunities
With outcome quizzes, every user lands on a tailored result. And those results? Marketing gold. If a quiz-taker was matched with a bottle of Buffalo Trace, Leads.PH could follow up with personalized offers—like a discount or “buy one, gift one” promo—designed to tempt them into purchase.
This level of relevance made retargeting feel more like good service than a hard sell.
4. Social Media Buzz
Interactive quizzes are practically made for sharing. Outgrow’s social media integrations let users post their quiz results with one click, boosting visibility and adding that sweet layer of social proof.
Each share became a mini billboard for Singlemalt.ph—spreading the word to new audiences without spending a dime on extra ads.
The Perfect Pour: Strategy + Fun = Results
This interactive quiz case study proves that interactive content isn’t just fun—it’s effective. In a market flooded with static ads and boring email blasts, a quiz offers a refreshing, user-driven experience.
For Singlemalt.ph, it meant thousands of new leads and a strong connection with potential buyers. For Leads.PH, it meant delivering a winning campaign and keeping their client happily sipping success. And for Outgrow, it was another toast-worthy example of what their tools can do.
So, next time you’re wondering how to spice up your lead gen game, consider an interactive quiz. It might just be your best marketing trick yet.