CASE STUDY
Marketing
Talk Shop Media Finds Clarity and Efficiency with Toggl Track
Is Your Time Tracking Tool Holding Your Team Back?
Time is more than just hours on a clock, it’s the foundation for understanding profitability, client health, and employee wellbeing. For Talk Shop Media, a 50-person integrated communications agency based in Canada, tracking time had always been part of their business model. But their old system, Function Point, created more headaches than insights.
“It’s not just about the hours; it’s about understanding the health of client accounts, the wellbeing of employees, and measuring the gap between the hours sold and the resources actually used,” explained Hannah McClenaghan, Operations Manager at Talk Shop Media.
The Challenge: Archaic Tools and Limited Insights
Function Point’s outdated interface made logging hours a chore. Reporting was clunky and shallow, compliance was slipping, and managers were left piecing together fragmented data. The result? Wasted time, frustrated employees, and missed opportunities for deeper insights.
The Switch to Toggl Track
Talk Shop Media needed a tool that was intuitive, flexible, and powerful enough to deliver meaningful insights. They chose Toggl Track and the results were immediate:
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50% less time spent on time tracking compared to Function Point
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60–80 hours saved each month thanks to features like Calendar view and pinned favorites
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90% team compliance in logging hours, from junior staff to mid-management
Smarter Reports, Stronger Decisions
With Toggl Track, Talk Shop Media can now access visually appealing and detailed reports that help them:
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Monitor account profitability at a glance
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Adjust retainers and rates based on actual usage
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Track billable vs non-billable ratios to support junior staff development
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Identify team health trends to prevent burnout
The agency also worked with Toggl’s Customer Success engineers to create a custom Account Profitability report. Now, instead of manually compiling spreadsheets, managers instantly see which accounts are thriving and which need restructuring.
Why It Works
Flexibility and ease of use drove adoption. Employees can track time however they prefer — desktop, mobile, browser extension, or automated tracking. Integrations with Google Calendar and favorite time entries ensure accuracy while making the process seamless.
“Your time tracking data is only as valuable as the insights it provides. We’ve seen a significant improvement in reporting capabilities for account health, profitability, and employee wellbeing,” said McClenaghan.
The Result: Clarity and Compliance
What once took hours of chasing staff for timesheets is now automated, accurate, and insightful. Toggl Track has not only saved time for Talk Shop Media but has also empowered better decision-making and safeguarded employee wellbeing.
“The platform seems to constantly evolve and incorporate our feedback. Having a customer success manager on Slack who helps us in real time has made all the difference,” McClenaghan added.
For agencies juggling multiple clients and complex retainers, Toggl Track transforms time tracking from a burden into a powerful business tool.