CASE STUDY

Recruiting, HR & Hiring Industry

Workable Academy uses LearnWorlds

Building Success Through On-Demand Learning at Workable Academy

Workable, a renowned recruiting software and hiring platform, is designed to simplify HR tasks for companies of all sizes. Since its inception in 2012, Workable has empowered over 27,000 businesses to make more than 1.5 million hires. To further enhance its offerings and support its diverse clientele, Workable launched the Workable Academy — a centralized hub for training and education. This case study explores how Workable Academy came to life, the tools that made it possible, and the impact it has had on Workable’s business.

The People Behind the Vision

Meet Nick and Brittany
Nick, Manager of Customer Enablement at Workable, has a background in higher education, where he used SaaS tools to facilitate new student orientation. His first-hand experience as a customer shaped his approach to customer enablement:

“I understand the importance of feeling confident in the product you purchase for your team,” he explains.

Brittany, a Customer Enablement Specialist, brings her expertise in education and nonprofit work to the table. Her shift to e-learning in 2020 allowed her to combine her passions for video creation and graphic design with her teaching background.

“E-learning lets me maintain my educator mindset while leveraging creative tools to make learning accessible and engaging,” she shares.

The Need for On-Demand Learning

Before Workable Academy, the enablement team hosted weekly webinars. While effective, they realized that an on-demand model would better serve their global audience, regardless of the customer’s subscription plan. Their vision: create accessible, engaging, and structured learning pathways to make onboarding seamless and encourage continuous feature adoption.

Nick and Brittany recognized the mental load associated with learning a new platform and sought to alleviate it by designing focused training resources.

“We wanted to empower customers with learning tools that made navigating Workable simple and intuitive,”

The Search for the Perfect LMS

Building the academy required finding a learning management system (LMS) that aligned with their goals. The process, spanning 3–4 months, involved extensive research, vendor meetings, and platform testing. Nick and Brittany emphasize the importance of early planning:

“If you’re migrating data or starting fresh, allocate extra time to identify your needs and evaluate platforms thoroughly,”

Key criteria included ease of navigation, customizable user roles, branding capabilities, and design flexibility. After rigorous testing, Workable chose LearnWorlds for its intuitive interface, robust customization options, and affordability.

LearnWorlds: The Game-Changer

Workable leveraged LearnWorlds’ unique features to create a branded, learner-friendly experience:

Ease of Use: A clean and intuitive UI ensured accessibility for all users.
Customization: User-specific permissions allowed targeted course delivery.
Branding: Seamless integration with Workable’s visual identity enhanced user trust.
Interactive Tools: eBook and assessment builders, alongside interactive videos, elevated course engagement.

Nick and Brittany praise LearnWorlds for its continuous innovation:

“Recent updates have made our academy even easier to manage. LearnWorlds prioritizes both the learner experience and the needs of LMS managers,” they note.

Building the Academy: From Vision to Reality

Within its first year, Workable Academy exceeded expectations:

19 Courses Offered: Covering topics from onboarding to advanced troubleshooting.
2,000+ Learners: Including both new and long-time customers.
26% Multi-Course Enrollment: Demonstrating deep engagement.
30% Returning Users Monthly: Highlighting ongoing value.
10% Monthly User Growth: Indicating consistent demand.

The academy quickly achieved its initial goal of 350 active monthly users, reaching this milestone within two months of its beta launch.

“Our structured courses guide users step-by-step, building confidence as they learn,” Nick and Brittany explain.

Tangible Business Impact

Workable Academy’s success translated into measurable benefits for the business:

Support Ticket Reduction: Tickets per active user dropped from 8.2% to 7.5%, reflecting improved self-sufficiency.
Positive Feedback: Customers frequently praise the academy for enhancing their confidence in using Workable.
Increased Accessibility: Links within the Workable platform and email campaigns ensure the academy reaches a broad audience.

Nick and Brittany believe that these outcomes validate the importance of investing in customer onboarding:

“On-demand training ensures customers feel supported from day one, setting the stage for long-term success,” they affirm.

Lessons Learned and Advice

The creation of Workable Academy wouldn’t have been possible without cross-departmental collaboration and shared enthusiasm.

“Garnering support across teams was crucial. Our collective effort ensured the academy became a valuable resource for everyone,” they reflect.

For those embarking on a similar journey, Nick and Brittany offer practical tips:

Start Early: Allow ample time for planning, vendor evaluation, and testing.
Seek Inspiration: Learn from other course creators and case studies to refine your approach.
Leverage Support: Partner with an LMS provider that offers robust onboarding and ongoing assistance.

To prospective LearnWorlds users, they add:

“Don’t be intimidated! LearnWorlds provides exceptional implementation support to guide you every step of the way.”

The Verdict: Investing in Onboarding Pays Off

In just over a year, Workable Academy transformed customer enablement at Workable. By offering accessible, structured, and engaging training, the academy enhanced customer confidence, reduced support inquiries, and contributed to business growth.

Workable’s journey underscores the value of customer-centric learning solutions. As Nick and Brittany eloquently put it:

“Never stop learning. Continuous education and collaboration fuel innovation, making both your business and your customers more successful.”

LearnWorlds excels as an e-learning platform due to its seamless blend of customization, user-friendly design, and comprehensive features. It enables creators to craft visually appealing and interactive courses, with tools like customizable course players, interactive video, and assessments. Its AI-driven course creation features simplify content development, while robust analytics help track learner progress. The platform’s flexibility allows for personal branding, providing businesses with an opportunity to enhance their identity. Furthermore, LearnWorlds offers strong community-building tools, mobile app options, and excellent customer support, making it an ideal choice for businesses of all sizes in the online education sector