CRM ARTICLE

Which CRM is the Best Fit for Professional Photographers? Capsule CRM vs. Keap:

– SmallBizCRM Staff –  July 7th, 2025

 

 

When it comes to managing clients, appointments, and projects, a CRM is essential for professional photographers. Capsule CRM and Keap (formerly Infusionsoft) are two popular CRM solutions that offer unique features. In this comparison, we break down their strengths, pricing, and suitability for professional photographers.

Capsule CRM: Streamlined Simplicity for Photographers

Strengths:

  • Simple Interface: Capsule CRM’s clean and intuitive interface makes it ideal for photographers who want an easy-to-use tool without a steep learning curve.
  • Customizable Fields: Capsule allows photographers to tailor the system to their specific needs, whether tracking shoots, invoicing, or customer preferences.
  • Flexible Integrations: Integrates seamlessly with tools like Google Workspace, Mailchimp, and QuickBooks, helping photographers automate their workflow.
  • Client Communication: Easily track communications with clients, from initial inquiries to post-session follow-ups.

Pricing:

  • Free Plan: Up to 2 users with limited features.
  • Professional Plan: $18 per user per month with more advanced features.
  • Teams Plan: $36 per user per month for larger teams.

Suitability for Professional Photographers: Capsule CRM’s straightforward approach allows photographers to stay organized with minimal effort. The ability to track clients, manage workflows, and easily integrate with existing tools makes Capsule an excellent choice for solo photographers or small studios.

Keap: Powerful Automation and Scalability for Growing Photography Businesses

Strengths:

  • Advanced Automation: Keap is known for its powerful automation capabilities. Professional photographers can automate client communications, booking confirmations, payment reminders, and follow-up emails, saving valuable time.
  • Lead Capture: Keap offers forms and landing pages, ideal for photographers to capture leads directly from their website.
  • Invoicing and Payments: Integrated invoicing, payment processing, and quote generation allow photographers to easily handle the business side of things.
  • Customizable CRM Workflows: Keap allows photographers to set up tailored workflows for each stage of the customer journey, from initial inquiry to final payment and beyond.

Pricing:

  • Keap Grow: Starts at $79 per month for 1 user.
  • Keap Pro: Starts at $149 per month for 1 user.
  • Keap Max: Starts at $199 per month for 1 user.

Suitability for Professional Photographers: Keap’s robust features make it ideal for growing photography businesses. Its automation capabilities and comprehensive business tools are well-suited for photographers looking to scale their operations and streamline client management, marketing, and payments.

Which CRM is Right for You?

  • Capsule CRM: Best for solo photographers or small teams seeking a straightforward, budget-friendly CRM for managing clients and projects with ease.
  • Keap: Best for photographers with growing businesses who need advanced automation, lead capture tools, and a comprehensive all-in-one CRM solution.

Both Capsule CRM and Keap offer distinct advantages for professional photographers. Capsule CRM is great for simplicity and ease of use, while Keap excels in automation and scalability. Choosing between the two depends on the size of your business and the features you need to grow.

Key Takeaways:

  • Capsule CRM offers a simple, user-friendly solution with great client management tools.
  • Keap’s powerful automation and payment features are ideal for scaling a photography business.
  • Pricing for Capsule CRM is more affordable for solo photographers or smaller teams.
  • Keap offers greater flexibility and advanced features for larger photography businesses.

Both Capsule CRM and Keap offer valuable features for professional photographers, but their suitability depends on the size and needs of your business. Capsule CRM stands out for its simplicity and affordability, making it ideal for solo photographers or small teams. On the other hand, Keap’s advanced automation and robust business tools make it perfect for photographers looking to scale and streamline their operations. By evaluating your business requirements, budget, and growth plans, you can confidently choose the CRM that best supports your photography business’s success.

 

Additional Resources

Capsule CRM
Keap CRM