CASE STUDY
A CRM for Career Coaches
Tiffany Uman’s Kit Playbook: Scaling a 7-Figure Career Coaching Business
From Organic Beginnings to Scalable Success
Tiffany Uman built her career coaching business from the ground up, relying solely on organic growth strategies. While this approach fueled early success, Tiffany realized that to scale her impact and sustain her business, she needed a more predictable and diversified model. Her journey led her to Kit, a platform that transformed her strategy and enabled her to build a sustainable 7-figure business while staying true to her passion for empowering professionals.
The Challenge: Beyond Organic Growth
Tiffany’s entrepreneurial journey began in early 2020 during her maternity leave. After achieving seven promotions in under ten years at L’Oréal, she wanted to extend her expertise beyond her corporate role to help professionals globally. By January 2021, she became a full-time creator and launched Career Success Fast Track™, a flagship coaching program designed to help high achievers thrive without sacrificing their well-being.
Despite its success, Tiffany recognized the risks of relying on a single product and organic social media growth. She needed a business model to adapt to changing circumstances and scale reliably.
Ultimately, I wanted to de-platform and get more serious about building my email list, which I could control unlike social media algorithms.
The Solution: A High-Value Newsletter Powered by Kit
In August 2023, Tiffany reimagined her approach by launching a newsletter, Peak Performers. She used Kit to design a community-oriented, growth-driven strategy that allowed her to share valuable content while building a foundation for long-term scalability.
My emails were often promotional and tied to asking for something from my subscribers. Each email was still valuable, but it just didn’t feel aligned with my approach anymore, and I wasn’t excited about writing those types of emails anymore. Instead, I wanted to create a newsletter that I was super proud of and excited to bring people into because I knew it would be extremely valuable.
Strategies for Success
- High-Value, Personal Content
Tiffany revamped her newsletter content to focus on delivering actionable insights rather than overt sales pitches. Her open rates soared to over 53%, and her content resonated deeply with her audience. Drawing from personal experiences, Tiffany addressed topics like overcoming toxic workplaces and building confidence.
There is not one thing I teach or share in my newsletters on Kit that I have not lived myself.
Her newsletters became mini training sessions that complemented her paid offerings, creating a natural pathway for clients to explore her deeper programs.
- Personalized Funnels for Targeted Sales
By analyzing newsletter engagement, Tiffany identified subscribers interested in her paid programs and tailored her outreach accordingly. This targeted approach not only enhanced engagement but also optimized conversion rates, ensuring her sales efforts reached the right audience.
- Leveraging the SparkLoop Partner Program
Inspired by other creators, Tiffany joined the SparkLoop Partner Program and began using Paid Recommendations to promote Peak Performers. This method allowed her to scale subscriber growth without relying on traditional paid ads.
The results were remarkable:
- A 50% increase in new subscribers.
- Over 8,000 subscribers acquired at a cost of less than $3 each.
- $9,000 in converted clients from SparkLoop-originated subscribers.
One subscriber became a paying client, offsetting the entire investment in acquiring new subscribers.
- Setting Up Paid Recommendations
Tiffany expanded her monetization strategy by supporting other creators in the SparkLoop network through Paid Recommendations. This initiative added over 1,036 new subscribers to her list and generated $1,500 in revenue, creating an additional income stream to reinvest in her business.
Results: A Sustainable 7-Figure Business
By December 2023, just four months after launching her newsletter, Tiffany’s business reached the coveted seven-figure mark. What sets this success apart is its sustainability. With diversified income streams, an engaged audience, and a clear growth strategy, Tiffany now runs a business built on a strong foundation.
We became a 7-figure business last year and I do believe my Peak Performers newsletter and community building played a key role in that.
Conclusion
Tiffany Uman’s story is a testament to the power of adaptability and leveraging the right tools to scale a business. By combining her passion for helping others with Kit’s advanced features, she transformed her coaching business into a sustainable enterprise with predictable growth. Tiffany’s journey highlights the importance of innovation, community building, and staying true to one’s mission while embracing change.
I’m really excited with what has happened just in these past few months alone by really leveraging different features that Kit has to offer. It makes me think, “What else is possible?