Case Study
Franchises
K9 Resorts uses FranConnect
K9 Resorts Improves Efficiencies with FranConnect
About K9 Resorts
Founded in 2005 by brothers Steven and Jason Parker, K9 Resorts is an award-winning pet care franchise that began franchising in 2011. With 10 East Coast locations and more underway, the company needed a scalable way to support rapid growth.
The Challenge
As K9 Resorts expanded, they faced the dual challenge of maintaining operational efficiency while supporting franchisees. Leadership recognized the need for a robust platform to centralize franchisee communications, enhance lead tracking, and manage the entire development pipeline efficiently.
The Solution
After extensive research and industry consultation, K9 Resorts selected FranConnect in mid-2016. They deployed FranConnect Sky, including Sky Sales, Info Manager, and The Hub. The goal: unify corporate and franchise teams, streamline operations, and better manage sales and development efforts.
“Overall, FranConnect has helped us become more organized and efficient, especially on the sales end of our business. We’re able to keep better track of our leads, which ultimately helps us engage our prospective franchisees more than we were ever able to in the past. The same goes for the operations side of our business- FranConnect creates a central place for all of our current franchisee information, while at the same time keeping track of where future locations are in their development process.” Jason Parker, Co-founder and co-CEO, K9 Resorts
Key Results
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Improved Lead Tracking: Enhanced visibility into lead behavior allowed the team to increase engagement with prospective franchisees.
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Operational Centralization: Franchisees gained a single access point for all necessary business documentation and updates.
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Stronger Franchisee Support: Seamless communication improved the connection between the corporate team and local franchise owners.
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Accelerated Growth: Improved processes contributed to a smoother ramp-up for new units and better alignment system-wide.
“FranConnect has helped us become more organized and efficient, especially on the sales end of our business. We’re able to keep better track of our leads, which ultimately helps us engage our prospective franchisees more than we were ever able to in the past. – Jason Parker, Co-founder and co-CEO, K9 Resorts
FranConnect has proven to be a strategic asset in K9 Resorts’ franchise expansion journey. By creating a connected ecosystem for franchisee support, sales enablement, and operational efficiency, the platform has empowered the brand to scale confidently while maintaining quality and consistency. As K9 Resorts continues to grow, FranConnect remains a core part of its infrastructure, ensuring both corporate and franchise teams operate in lockstep toward sustained success.