Case Study
The Fitness Apparel Industry
How One Fitness Apparel Brand Generated $23,987 in One Day Using Manychat
DimNiko.com, a digital advertising agency with over $10 million in ad spend under its belt, is known for helping e-commerce brands scale through paid traffic and Messenger marketing. One of their standout campaigns involved a fitness apparel company that had previously struggled to grow outside of Instagram.
This brand had built a solid presence through influencer marketing on Instagram, but their growth strategy was limited and overly reliant on a single platform. Their key challenge was the inability to directly connect with customers and expand their marketing reach.
From Instagram-Only to Cross-Platform Growth
The fitness brand, known for its influencer-backed lifestyle appeal, had no direct customer communication outside of its Instagram posts. This made them vulnerable to changes in platform algorithms, particularly Facebook’s well-documented restrictions on organic business reach — something many feared would soon impact Instagram as well.
DimNiko’s strategy was to introduce the brand to a new channel: Facebook, through a Messenger-based campaign using ManyChat.
Launching a Viral Giveaway With Manychat
To rapidly build a Facebook audience, the team developed a viral giveaway campaign. Using ManyChat, they created a Messenger Ref URL and embedded it into promotional content. When clicked, users were taken into an automated Messenger conversation and added as subscribers.
The giveaway prize was a complete tracksuit and hoodie set. Entry required just one click — a simple call to action delivered via Instagram Stories: “Swipe up to enter.” For brands without swipe-up capabilities, DimNiko recommends replicating the flow using paid ads or influencer partnerships.
This quick campaign drove around 6,000 opt-ins to the brand’s Messenger list, significantly expanding their audience on Facebook.
Turning Subscribers Into Sales
Once the list was built, it was time to monetize it. The brand cleverly used the anticipation surrounding the giveaway by informing every entrant that they had “won.” One grand prize winner received the tracksuit and hoodie, while the remaining participants were given a runner-up reward — a $15 store credit for orders over $75.
The reward was positioned as store credit rather than a discount, increasing its perceived value. DimNiko enhanced the personal touch by using Manychat’s personalization tags — such as the customer’s full name — along with a unique-looking voucher image to simulate a one-to-one interaction.
Urgency was added by including a deadline to redeem the voucher and sending a reminder broadcast before the promotion expired.
Results That Speak for Themselves
The campaign exceeded expectations. By combining viral traffic from Instagram with smart Messenger automation via Manychat, the brand generated 254 orders and $23,987.64 in revenue — all from a single day’s campaign.
The approach not only boosted short-term sales but also helped build a highly engaged audience outside of Instagram, offering the brand more security and a new channel for future campaigns.
Ready to Create Your Own Messenger Success Story?
Whether you’re an agency, e-commerce store, or influencer-led brand, this campaign proves the power of cross-platform marketing and automated engagement tools. Want to try it yourself? Sign up for a free Manychat account and start building your first campaign today.