The importance of being Skype-accessible from your CRM cannot be ignored, whether or not you like the ease of dialling directly out of your CRM. At the time of writing, nearly half of the downloads of Skype have registered, i.e., 246 million users. You must be able to connect to these users. Skype is free to install and use, so there are no excuses for not running it.

CRM and Skype are good friends. For many CRM systems, TAPI technology makes it possible to dial directly from the contact record without having to punch numbers or hunt around. Simply click on the phone number of choice in their contact record and that’s it. Oh, pick up the phone first, unless you’re on speaker phone.

Now you can perform the same function with Skype, but in a few different ways. You can now make phone calls, conference calls, and so on, over the internet, using your headset or Skype phone, regardless of whether the other party uses Skype. If they do not use Skype, you can make international calls to land lines or cell phones and get local call rates.

Noticing the value of being Skype-equipped from your CRM isn’t enough. It must also be possible to connect to Skype users. At the time of writing, there have been over half a billion downloads of Skype, of which about 246 million are registered, which is almost half of all users. You must be able to connect with these individuals. Skype is available for free -you don’t need to pay anything to install it, so there really are no excuses for not running it.

CRM software and Skype are happy partners. The TAPI technology used by many CRM software to make calls from the contact list is one example. You can simply click on the phone number you want in the contact list and it’s done. To make a call, of course, you must first pick up the phone.

You may now do the same thing with Skype, but with a few modifications. You are calling — even conference calls — over the internet, using your headset or Skype phone, … and you’ll be free to do so, assuming the other party is also using Skype. If not, you can make international calls to land lines or cell phones at local call rates.

You mustn’t neglect the importance of being Skype-accessible from your CRM, aside from being able to dial directly. In fact, over half a billion downloads of Skype have been made, of which over half have registered, ie.246 million users! You must be able to connect to these users. It is free to use Skype, so there are no excuses for not having it.