CRM Reading Lounge: Additional CRM Articles

CRM & Skype

CRM and Skype are happy bedfellows. Many CRM’s have long had the capability to make calls directly from the contact screen, using technologies like TAPI. An extremely useful feature – no punching in or scratching around for numbers – just click on the phone number of preference in their contact screen and that’s it. Oh, pick up the handset first, unless you’re on speaker phone.

Now you can do the same thing with Skype, but with a few differences. You are now making calls – even conference calls,over the internet, using your headset or Skype phone….. to anywhere, for free, assuming the other party is also using Skype. If they’re not Skype users, you can make international calls to land lines or cell phones at local call rates.

But, apart from the convenience of dialling directly out of your CRM, you can’t ignore the importance of being Skype-accessible either. At the time of writing there have been over half a billion downloads of Skype, of which almost half have registered, ie.246 million users! You need to able to connect to these users. Skype is a free service -you don’t need to pay anything to install it, so there really are no excuses for not running Skype.

CRM and Skype are happy bedfellows. Many CRM’s have long had the capability to make calls directly from the contact screen, using technologies like TAPI. An extremely useful feature – no punching in or scratching around for numbers – just click on the phone number of preference in their contact screen and that’s it. Oh, pick up the handset first, unless you’re on speaker phone.

Now you can do the same thing with Skype, but with a few differences. You are now making calls – even conference calls,over the internet, using your headset or Skype phone….. to anywhere, for free, assuming the other party is also using Skype. If they’re not Skype users, you can make international calls to land lines or cell phones at local call rates.

But, apart from the convenience of dialling directly out of your CRM, you can’t ignore the importance of being Skype-accessible either. At the time of writing there have been over half a billion downloads of Skype, of which almost half have registered, ie.246 million users! You need to able to connect to these users. Skype is a free service -you don’t need to pay anything to install it, so there really are no excuses for not running Skype.