CRMs for SMBs

If you're exploring CRM solutions tailored to small and medium-sized businesses (SMBs)—but not interested in enterprise-level systems—you’re in the right place.

The CRM and sales automation platforms featured on this page are well-suited for SMBs that are growing in size and complexity. These tools offer robust functionality and scalability, but they also come with a steeper learning curve, potential consulting needs, and additional implementation costs. As such, they may be too advanced or too costly for microbusinesses or early-stage startups.

📌 Note: The definition of an SMB can vary by country.

In the U.S., it typically refers to companies with 20 to 150 employees and annual revenues under $500 million—a scale that may be considered large in other parts of the world.

📊 Why Now Is a Smart Time to Invest

According to AMR Research, less than 30% of SMBs are currently using a CRM, despite projections that CRM software will generate more than $44 billion in sales over the next eight years. That means there’s still plenty of room to stand out.

By adopting the right CRM now, you could gain a real competitive advantage—with better workflows, improved customer engagement, and scalable infrastructure for future growth.

Capsule CRM

4.9

Capsule CRM describes itself as “Simple yet powerful CRM”. That’s a big plus for SMBs that are looking …

Capsule CRM describes itself as “Simple yet powerful CRM”. That’s a big plus for SMBs that are looking to give their sales teams the benefits of CRM software without an overly technical approach. Capsule CRM makes it easy to track and trace opportunities and a starter version of the CRM solution, with basic features for up to two users and room for 250 sales contacts, is available for free.

Both the Professional version of the software ($18 per user per month), which allows 50,000 sales contacts and 10GB storage per user, and the Teams version of the software ($36 per user per month), which allows 50,000 sales contacts and 10GB storage per user, can be trialed free for 30 days.

Capsule CRM includes straightforward contact management features, allowing sales staff to segment their audiences. The CRM solution includes strong customization and personalization. Advanced sales reporting is an additional feature in the Teams version.

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Less Annoying CRM

4.8

Less Annoying CRM presents only the much needed functionalities required by a …

Less Annoying CRM presents only the much needed functionalities required by a small business, and as such, lives up to its name. Most products are designed for huge companies which means you end up paying for a million features that you don’t want. Even worse, you’d need your own personal IT team just to get everything set up correctly. That’s why Less Annoying CRM wad made. It was designed from the ground up specifically for small businesses, so it’s affordable, easy to understand, and, well, less annoying.

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monday.com

4.7

CRM for Small-Medium Business that is easy-to-use  and code  …

An Intuitive CRM for SMBs that is easy to use and code free to better track and manage leads, and close deals faster. monday.com works however you want it to, whether you need to manage leads, sales pipelines, or onboard customers, monday.com is totally customizable so your team can get started instantly—no training necessary. Easily build, run, and scale your dream workflows on one platform.

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EngageBay

4.7

This is an All-in-One CRM for small businesses with marketing, sales  …

This is an All-in-One CRM for small businesses with marketing, sales and support tools for rapid growth. When the customer data in your system is spread out all over the place, organizing it becomes all the more difficult. With the holistic, 360-degree view inside EngageBay CRM, all your customer emails, chats, campaigns, deals, social media posts, events, and surveys are aggregated into a unified, integrated timeline. This allows you a better and more comprehensive understanding of your customer’s behavior, such as their purchasing habits.

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Nutshell CRM

4.7

Nutshell CRM is an ideal solution for small and mid-sized businesses …

Nutshell CRM is an ideal solution for small and mid-sized businesses because it combines power, simplicity, and flexibility in one easy-to-use platform. It offers robust sales and marketing tools that help teams close more deals, improve collaboration, and streamline workflows—without the complexity or steep learning curve of larger systems. Designed to scale as your business grows, Nutshell supports everything from contact management to pipeline automation and email campaigns. Its intuitive interface and customizable features make it a perfect fit for SMBs across a wide range of industries. With Nutshell, you get big-business capability tailored for smaller teams.

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Crank CRM

Not rated

A scalable toolkit for small businesses, Crank CRM helps  …

A scalable toolkit for small businesses, Crank CRM helps you grow & manage your business by offering unique pricing, suitable to any budget.  Crank CRM does not offer packages, just features allowing you full control over what you would like your CRM to do for you. As a remote set of tools, Crank CRM is the perfect solution for small businesses to manage daily tasks from anywhere. on any device. Pricing starts at $7 per user per month. A free trial is available. For a more detailed breakdown of the pricing please visit their websits.

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