X2Engine is an open source sales CRM software company which designs and builds X2CRM, a marketing, sales and customer service application. X2Engine’s primary goal is to provide a comprehensive, cost-effective and easy-to-use, sales, marketing, and customer service system for businesses which heavily leverage their web sites to retain and acquire customers. This allows X2CRM customers to see value and a return on investment relatively quickly while also giving them the flexibility to grow and utilize X2CRM’s rich functionality without having to purchase and integrate additional modules or applications for capabilities such as marketing automation or process management. Pricing starts at $14 per user per month for the Cloud version and $68 per user per year for the downloaded version.